Based on spec differences, PCB size is also smaller then the 7970 is it not?
Uses less power too?
Smaller Die, less shaders ect.
The only thing that could make it more expensive is CUDA and PHYSX?
Ofc i dont understand i have no idea, i bet you dont either, really, unless you work in manufacturing? I take a look at the cards and whats on them and then say what has more of that and this so that cost more it works 9/10 doing it this way.
Oh lawd, so you just guess?
FACEPALM
The PCB of the 680 is barely any smaller than the 7970.
The die is about 10% larger, and incidentally is around as much faster.
Oh lawd, you're comparing shader counts? It doesn't work like that, you can't compare shader counts because they are two very different architectures, they aren't directly comparable.
Just because you don't have a clue, don't try and drag others down as not having a clue either.
The issue here is you have no idea what you're talking about, and then using that complete lack of understanding to form opinions on things.
The bottom line is that it doesn't work the way you think it works.
The main reason the 7970 costs more to produce than the GTX680 is because it has more RAM, a better PCB and a beefier power regulation system.
The higher memory bandwidth means that the 7970 is quite a bit faster at high resolution, which is also helped by more RAM.
Kepler chips tend to tank hard with high res plus AA compared to the 7900 series.
Most 680s and 670s don't have the ability to up the voltage through software which limits overclocking potential.
Seriously, you have no idea what you're talking about yet again, so just quit.