I have taken it, as we were interested to see what the feedback was like to the end user (I work for a startup company as a project manager that provides genetic risk profiling for heart disease). I do remember answering loads of questions when signing up; eye colour, hair type, can I roll my tounge etc. My report says my hair is likely to be 'curlier than average', lol (I have an afro). Another issue is giving all of this information to the end user with no clinical interpretation plus it's genetic only which only paints part of the picture. Finally some of it can be quite daunting and overwhelming; a while back I noticed one of my reports was locked. I had to go through several steps and disclaimers to access the information which could be a tad worrying for some. It turns out I was E2/E4 for a gene called APOE (E4 being associated with an increased risk of heart disease and alzheimers). Doesn't meant I'm going to necessarily get either though. Now the positives. You can find out all sorts of information including carrier risk, disease risk, ancestry information (I supposedly found a distant cousin on there) and drug response. Furthermore it has your genotype for thousands of genes (through a process called imputation) which is handy. They maintain a good level of service and you get updated reports throughout. If you take it with a little pinch of salt, and not base serious medical decisions purely on the information provided - it's well worth it especially for the price.