It's not nonsense, my single gtx 670 system with a 2500k never exceeded 230w (total system usage with cpu + gpu 100% loaded) 430w system total with 2 670's + monitor seems about right.
e.g.
http://tpucdn.com/reviews/Gigabyte/GeForce_GTX_670_Windforce/images/power_maximum.gif
Quotes 242W for a single 670 alone overclocked.
670s running at 1300MHz+ will use a lot more power on top.


