I'm sure many will agree with me here, but please try and refrain your friend from buying from Curry's/PC World; their aftersales CS is really awful. Richer Sounds & JL are a safe bet and you won't get fobbed about.
Depending on his budget, the VT65 50" would probably be the best set he could go for albeit the ZT65, but that's short over £4k.
http://www.johnlewis.com/panasonic-...view-freesat-hd-and-voice-recognition/p425728
If he's after something a bit cheaper:
http://www.johnlewis.com/samsung-ps...freeview-freesat-hd-and-2x-3d-glasses/p505127
http://www.johnlewis.com/lg-50ph660v-plasma-full-hd-1080p-3d-smart-tv-50-with-freeview-hd/p467530
Depending on his budget, the VT65 50" would probably be the best set he could go for albeit the ZT65, but that's short over £4k.
http://www.johnlewis.com/panasonic-...view-freesat-hd-and-voice-recognition/p425728
If he's after something a bit cheaper:
http://www.johnlewis.com/samsung-ps...freeview-freesat-hd-and-2x-3d-glasses/p505127
http://www.johnlewis.com/lg-50ph660v-plasma-full-hd-1080p-3d-smart-tv-50-with-freeview-hd/p467530