Since the 1980s there have been several instances in both the United States and Canada when official public mentions and references to Christmas trees were renamed to "holiday trees" for various reasons, mostly for an enforcement of separation of church and state or a recognition of cultural and religious diversity.[63] Reaction to such renamings has been mixed.
One of the most prominent Christmas tree controversies came in 2005, when the city of Boston labeled their official decorated tree as a holiday tree, and the subsequent response from the Nova Scotian tree farmer who donated the tree was that he would rather have put the tree in a wood chipper than have it named a "holiday" tree.[3]
After claims that it was avoiding the term, US retailer Lowe's began using "Christmas tree" prominently in advertising.
Another controversy occurred in 2005 with the US builders hardware retailer Lowe's signage for their Christmas trees read "holiday trees" in English, but read árboles de Navidad (Christmas trees) in Spanish rather than árboles de feriados. In 2007, Lowe's started using the term "family tree," sparking protest from the American Family Association, but they have since claimed that this term was only a printing mistake.[64]
In 2009 in Jerusalem, Israel the Lobby for Jewish Values, with support of the Jerusalem Rabbinate, has handed out fliers condemning Christmas and have called for a boycott of "restaurants and hotels that sell or put up Christmas trees and other 'foolish' Christian symbols".[65]
Reclamation of the term "Christmas tree"
In recent years, efforts have also been made to rename official public holiday trees back to Christmas trees. In 2002, a bill was introduced in the California Senate to rename the State Holiday Tree the California State Christmas Tree;[66] while this measure failed, at the official lighting of the tree on December 4, 2007, California Governor Arnold Schwarzenegger referred to the tree as a Christmas tree in his remarks and in the press release his office issued after the ceremony.[67] Schwarzenegger had previously ended the secular practice of calling it a "holiday tree" in 2004 during the 73rd annual lighting. The name change was in honor of the late Senator William "Pete" Knight. Schwarzenegger said at Knight's funeral that he would change the name back to Christmas tree. Knight had lobbied unsuccessfully to change the name after Governor Davis decided to call it a holiday tree.[68]
The Michigan Senate had a heated debate in 2005 over whether the decorated tree in front of the Michigan Capitol would continue to be called a holiday tree (as it had been since the early 1990s) or named a Christmas tree. The question was revisited in 2006, when the bipartisan Michigan Capitol Committee voted unanimously to use the term Christmas tree.[69] And in 2007, Wisconsin lawmakers considered whether to rename the tree in the Wisconsin Capitol rotunda, a holiday tree since 1985, the Wisconsin State Christmas Tree.[70]