^^ Just out of curiosity, what has AMD made 'open' historically? I can only think of TressFX.
Off the top of my head, gddr 3/4/5 were developed before being handed off to JEDEC, they've recently come up with a standard for 4k and given that up to Vesa again to push the industry forward.
Sure AMD would have had a tough time indeed persuading any memory company to produce gddr3/4/5 en mass without releasing the spec, but they still did this, this was fundamental work that has benefited basically everyone in the entire industry, certainly all gamers.
HSA is about the single biggest industry standard/direction to be come up with, maybe ever. With only two stead fast non joiners(Intel and Nvidia).
There are more, I can't remember all of them, they often push the work of new features in DX and have done for years with dx9/10/11 features before Nvidia but it's about shaping and pushing for those features the 2-3 years leading up to a new DX release. Nvidia are quite the status quo company who are exceedingly rarely first to new tech. This generally leaves AMD/ATi at a disadvantage. Tessellation was an AMD push, they put it in hardware, had they not done this first it would never have become used as much as it can be today. yes the initial tessellation engines were tiny and very underpowered, so what. As Nvidia shows today a hugely overpowered engine makes no IQ difference. Nvidia went out of their way to complain/force MS to drop tessellation from the DX spec meaning AMD had this in hardware taking up die space, and couldn't be used. It was tiny back then but it probably had enough power to smooth out player character edges which would have been better, and is still the most obvious improvement from Tessellation now because it's not surprisingly something always in view. Or in an FPS using it on a gun, anything big and up close looks worse than things far away.
But these features often show up in AMD hardware first, then get adopted, then get pushed forward.
What the big thing is, looking for the places AMD or ATi before DIDN'T screw Nvidia. They'd have paid more but could have locked Nvidia out of gddr 3/4/5 and really hurt Nvidia, they didn't. Every single gaming evolved title could have AMD only features, they could pay to remove AA, or just about anything for Nvidia users but they don't. They could have locked in TressFX but they didn't. They could push to hurt performance on Nvidia cards but they don't.
It's the attitude displayed time and time and time again by AMD, and the reverse attitude is displayed over and over by Nvidia.
But it's not just Nvidia, lightning is NOT better than other standards but Intel went out of their way to patent something, push a tech that doesn't hurt AMD users, it only makes them more money for something that is no better. Thankfully lightning seems to not have made real headway, though plenty of Apple users(another company with the same general attitude) has been charging it's users through the teeth for lightning cables. I don't think any other OEM is willing to do so.
I honestly just don't get the users who will say buy Apple when they are purposefully refusing to use a free, no overheads usb 3.0 or display port and actively make you pay more for a pointless cable. Why nvidia users don't mind that they get charged more to get a 3d vision compatible screen, when all it is, is not blocking the screen in the driver, g-sync, something so completely basic that they are going to charge you $100 more for.
It's not that Intel are anti AMD, Apple are anti Samsung, or Nvidia are anti AMD(again) that pee's me off about these companies. It's that Intel are anti Intel user, Apple are anti Apple user and Nvidia are anti Nvidia user.
The attitude is just horrendous, lock AMD out of 3dvision, but why are you increasing the cost for your own user? They decided to buy a card that costs more that has 3dvision as a feature, but they you increase the cost of the screen so the user has to pay again to use the feature? Back in their mobo days, sli was a feature of the card, but unless you paid an extra £10 for the mobo, the driver(but nothing else) locked you out from sli, a feature you paid for in buying that graphics card to start with.
If there is functional hardware, an actual chip that makes this work(and is actually needed) and it costs more that is one thing, but asking someone who already brought your product to pay more again or be locked out by drivers alone? It's disgusting. Lightning, is purely an attempt to charge 10 times as much for cables and make the cables yourself, there is no benefit to the end user, it's purely a play to milk more cash from the user.