Its been done before.
Not sure why they need to fix something that isn't broken, would generate more traffic and interest if they spent the money on the shop on an advert or two, though I guess doing it this way is going to give them free PR online at least.

Not sure why they need to fix something that isn't broken, would generate more traffic and interest if they spent the money on the shop on an advert or two, though I guess doing it this way is going to give them free PR online at least.