The Honda IMA was a great idea and it works really well. It's just a shame that it has been bolted onto rather inefficient petrol cars.
It worked well in the Insight G1, because it was bolted to a super efficient petrol engine, which in turn was bolted to a super lightweight body. It served a purpose - fuel efficiency.
What they really needed to do with it was to make the IMA system lighter and cheaper, do away with the 12v battery entirely, and bolt it to one of their diesel engines. If it was a 2k option that added 15mpg to a car that already does 70mpg, then that would turn heads.
It worked well in the Insight G1, because it was bolted to a super efficient petrol engine, which in turn was bolted to a super lightweight body. It served a purpose - fuel efficiency.
What they really needed to do with it was to make the IMA system lighter and cheaper, do away with the 12v battery entirely, and bolt it to one of their diesel engines. If it was a 2k option that added 15mpg to a car that already does 70mpg, then that would turn heads.