I bought a new KTM a few years ago sure I could have bought a cheaper secondhand one, but sometime you can't beat the feeling of knowing you are the only person to have ridden it plus you can run it in how you want, this can apply to cars as well.
OK you lose money but so what what, you only live once can't take it with ya
OK you lose money but so what what, you only live once can't take it with ya