Pointless analogy.
Being vegetarian isn't a protected characteristic when it comes to the law.
The analogy is fine - they're marketing a product at a group which has specific needs in an area but which anyone regardless of whether they have those needs can use.
Vegetarians have specific dietary needs, vegetarian meals are available, non vegetarians can also buy those meals.
(Some)Muslims have specific finance needs, Islamic finance products are available, non-Muslims can also use those products.
Whats do protected characteristics have to do with any of this?
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