They would not say it publicly, as they do not want to be seen as rocking the boat, but it is the ISPs who will be happiest with this deal.
Ecstatic, even. The contrast between what was originally put on the table - throttling internet speeds, or cutting people off altogether - and what is now coming to pass could not be more stark.
But sources close to the discussion suggest there could be a bigger game at play here. Within the leaked agreement, one important point: if this system does not have a big effect on piracy, then rights holders will call for the "rapid implementation" of the Digital Economy Act, and all the strict measures that come with it.
Steve Kuncewicz, an expert in online and internet law, agreed. He speculated that the deal "may be a Trojan horse exercise in gathering intelligence about how seriously downloaders take threats".
In other words, if it can be shown that asking nicely does not have a significant effect on curbing piracy, rights holders will for the first time have a seriously credible set of data with which to apply pressure for harder enforcement on those who simply do not want to pay for entertainment.
http://www.bbc.co.uk/news/technology-27330150