Soldato
- Joined
- 8 Mar 2007
- Posts
- 10,938
I normally can't stand idiots who complain to TV Stations for petty reasons but I feel close to doing it myself.
I am annoyed that the BBC provide free advertising to Apple by using their brand names as synonyms for technology when neutral (and more accurate descriptions) would be better for a channel that is supposed to be independent and unbiased.
I frequently hear BBC News anchors use terms like "iPod", "iPhone" and "iPad" to describe MP3 players, Smartphones and Tablets. I'm not talking about stories specifically about those products but using them as synonyms for the latter generally.
For example a while ago a news reporter was asking a political correspondent whether "MPs should be allowed to use their iPhones when in parliament" and this morning on a fly-on-wall cop show they narrator said "Schools have become a target for thieves due to them investing in new lap tops and iPads".
If a guest on a BBC one show mentions something like Kellogs Cornflakes in a sentence the presenter is always quick to cut in with the cliche "..other cereals are available" yet I've never heard them do the same when an Apple brand name in mentioned in conversation.
Now of course you could cite examples like 'biro' being used as synonym for ball-point pen but that is something that has been in our vocabulary for so long it's too late to correct it.
I know it's petty and I'll be accused of being whatever the opposite of an Apple fanboi is but I don't feel they treat all brand names the same which they should for a so-called unbiased broadcaster.
I am annoyed that the BBC provide free advertising to Apple by using their brand names as synonyms for technology when neutral (and more accurate descriptions) would be better for a channel that is supposed to be independent and unbiased.
I frequently hear BBC News anchors use terms like "iPod", "iPhone" and "iPad" to describe MP3 players, Smartphones and Tablets. I'm not talking about stories specifically about those products but using them as synonyms for the latter generally.
For example a while ago a news reporter was asking a political correspondent whether "MPs should be allowed to use their iPhones when in parliament" and this morning on a fly-on-wall cop show they narrator said "Schools have become a target for thieves due to them investing in new lap tops and iPads".
If a guest on a BBC one show mentions something like Kellogs Cornflakes in a sentence the presenter is always quick to cut in with the cliche "..other cereals are available" yet I've never heard them do the same when an Apple brand name in mentioned in conversation.
Now of course you could cite examples like 'biro' being used as synonym for ball-point pen but that is something that has been in our vocabulary for so long it's too late to correct it.
I know it's petty and I'll be accused of being whatever the opposite of an Apple fanboi is but I don't feel they treat all brand names the same which they should for a so-called unbiased broadcaster.
Last edited: