Soldato
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Why can't Brits pronounce Ikea properly?
- Thread starter estebanrey
- Start date
This does seem endemic in British. Chorizo is another.
I first came across the shop in Germany in about 1992, when there was only about one in the UK. The Germans follow the Swedes and call it "Ikk-kay-ah". The Brits were already, I think, calling it by the usual "Eye-kee-ah". I remember an episode of HIGNFY many many years ago where Ian Hiplop pronounced it the Continental way and was mocked for it.
As for the adverts, they started on TV long after the shops had been here and the pronunciation had been settled, so almost all but the very earliest use the Brit pronunciation.
As for the adverts, they started on TV long after the shops had been here and the pronunciation had been settled, so almost all but the very earliest use the Brit pronunciation.
Soldato
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Because English has two alphabets, the one you learnt as a toddler - ah buh cuh duh eh, and the other ay be sea dee ee.
A better question is why is IKEA written in capitals? Does it stand for something?
Does it really matter, you have many accents in England all say words different, you should hear me after a couple of beers
Will you make a recording if we buy the beers?
People saying Ikea stuff is rubbish tat, is all your furniture hand-crafted from solid mahogany by the finest cabinet makers, or is it just a cool thing to say?
My experience is that for flat-pack furniture, it's actually quite good quality for the average person. Cheap stuff from Argos is what I would class as "tat".
Oh, and EYE-KEE-YA.
My experience is that for flat-pack furniture, it's actually quite good quality for the average person. Cheap stuff from Argos is what I would class as "tat".
Oh, and EYE-KEE-YA.
Man of Honour
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Then you need to tell 'Ickier' to say it that way on their British adverts.
Surprised nobody has bought this up.
Man of Honour
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I say it ee-ke-aah - but that's undoubtedly owing to my foreigness 
Does it matter? Not really. The Brits mispronounce a lot of non English words - you can't expect everyone to be able to pronounce things perfectly when they struggle with their own language.
Does it matter? Not really. The Brits mispronounce a lot of non English words - you can't expect everyone to be able to pronounce things perfectly when they struggle with their own language.
It did come with the correct number of components thought. The furniture that is, not OPs argument
Soldato
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Plus Americans tend to say things as if they're asking questions at the end of every sentence by the tone of their voice.
So would the furniture if he'd followed Ikea's clear instructions.
Mind = blown
