I could be off here, but when you guys had the HD7990 for £499 that was a good deal (also what should have been a launch price but NVM) and they would probably still sell at that today, however when you had them for £380 that was a really good deal, but considering they would have sold at £499 anyway I have trouble believeing yourselves or AMD decided to sell the cards at a loss just for the fun of it? So the HD7990 was still making some profit at £380, a lot more at £499, and a LOT more when it was price matching the GTX690.
Or am I looking at that wrong? (I am not saying you guys are trying to hose consumers or anything, you guys are always amazing on prices, but I fully believe GPU manufacturers are profiteering at quite a level)
The GPU manufacturers have to profiteer, they are a business trying to make a profit.
Intel got it right, sell $1000 CPU's that cost you less than $10 to make, perfect business sense because it means they can put billions into research and development.
AMD have a much harder time, they are only just turning a profit after years of losses, so I really hope for them they can improve their profits whilst still giving consumers great value for performance which they currently beat NVIDIA at. If they sell everything at bottom price then AMD would soon no longer be with us and nobody would want that!
So if AMD is making 50% margin on everything they sell to board partners then good on them, I doubt they are but we need these companies making profits overall and not losses otherwise in the long term things become far worse.


says its in warehouse queue still
