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How come AMD / Nvidia don't manufacture the graphics cards?

Nelly

Nelly

Nelly

Soldato
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Surely if they don't have to rely on EVGA, Sapphire, Asus, MSI, Gigabyte etc they would make more profit?

Also AMD need all the profit they can with their CPU's being mediocre.

Also maybe we could have cheaper cards, and then they would sell even more cards because people would upgrade quicker...?
 
Its production & warrenty they don't like in my eyes

Imagine the production they would have to setup ON top of the chips then, Honour warrenty.

I believe they dont want to worry about warrenty


Warrenty
Production
Marketing
More Staff
Design Alternative Coolers

or
Sell chips with licensing kind of model.
 
AMD and Nvidia do manufacture cards hence the reference parts. I think you mean "why don't AMD/Nvidia sell directly to the end consumer?"

There are couple reasons I can think off.
1. Don't have to deal with many customers only have to worry about the few (e.g. MSI, Sapphire etc)
2. They can focus on designing rather than marketing. (which both still do some anyway)

With regards to AMD needing all the profit due to mediocre they are pretty doing OK more recently than in the last few years, primarily due to the 2 consoles.
 
nVidia design the GPUs, do all the software development (aside from additional utilities), the designs are manufactured at semiconductor companies as Orangey mentions i.e. TSMC, Globalfoundries, etc. then shipped off to AIB partners like EVGA who package it all up to sell.
 
Nvidia like to think of themselves as a software company, but this has always been the case as all of the r&d goes into designing the thing, TSMC manufacture them.

Obviously seems to work for both them and AMD alike seeing as they got shot of their foundry sometime ago.
 
nshire said:
AMD and Nvidia do manufacture cards hence the reference parts.
Click to expand...
I thought Sapphire make all the reference cards for AMD, it's just the boxes that are different?

As for Nvidia, I've read Flextronics manufacture virtually all Nvidia reference cards, maybe someone can confirm?
 
When AMD Radeon was ATI, ATI did sell cards under its own brand. If I recall the 'made by ATI' cards were popular with end users as the quality of the end product was considered superior to its partners in terms of reliability.
 
Nelly said:
As for Nvidia, I've read Flextronics manufacture virtually all Nvidia reference cards, maybe someone can confirm?
Click to expand...

Not quite sure who does the assembly but both Flextronics and Foxconn are involved in the production of the nVidia reference PCBs (and/or supplying/producing for the AIB partners to create their own).
 
They do make some nVidia cards and they've produced motherboards from time to time. They make a lot of the stuff like the DVI ports, etc. used on GPUs and so on.
 
You will have seen Foxconn written on your LGA socket protector. ;)

They are a huge Chinese company that assembles Apple products among other things. They were in the news because of that suicide scandal.
 
I remember them having to switch to lotes sockets due to the foxcon ones burning up/shorting on some mb's (think it was on p55)

amd make the reference cards don't they? only third party manufacturers make their own custom pcb's/coolers ect

end of the day it all boils down to cost/profit,
 
Untill ATi's Radeon 7500 and 8500 cards, ATi they made and produced their own cards. However the cards were still manufactured by the Powercolor, HiS and Sapphire companies and their production plants. Not untill before late 2001 (october) ATi gave the production companies license to sell their VPUs (ATi called it's VPU = Visual Processing Unit) under their own brand names.
 
Yeah, I used to work at a computer shop and we had an old 2MB Pine VGA sitting on the shelf during my whole tenure, never saw another one.
 
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