Agreed. My PCS+ runs cooler than most 970's from what I've seen and power draw is the least of my worries. Plus I need mantle for Star Citizen and all of the Frostbite engine games.
You can't compare the running temperature like that. Both my 780 and 290 run roughly at the same temperature but the 290 kicks out a lot more heat to the room than the 780. I'd imagine that even if say the 970 runs hotter than a 290 that the 290 would make the room hotter than the 970.