He is on about comparing screens. A 4k image on a 1080P screen won't look as good as a 4K image on a 4K screen for instance. When you shrink it to compare, you need to do what PGI is saying and try not to lose quality on the shrinkage.
I remember doing some 4K screens and people saying it looks rubbish, but that was because I didn't shrink them to show what is actually being seen from my perspective.
Actually, what I wanted to see was a 4K image downscaled to 1080P using DSR, compared to a similar (the same, ideally) 1080P image with 4xMSAA etc turned on.