Soldato
- Joined
- 30 Nov 2011
- Posts
- 11,523
The measurement of how successful marketing is is one thing; sales
On that basis, no AMD arent better at marketing
Take the whole gameworks thing as an example, AMD set out to prove that Nvidia are evil and that gameworks was becoming widespread and unfairly favouring nvidia hardware. Now, to AMD and cohorts that sounds like a great idea, prove nvidia are evil and people will jump ship to AMD. However what you need to remember is that Nvidia have the higher market share, so mostly you are talking to people that already have an nvidia card. So when that person next comes to buy a card, with AMD even telling them that lots of devs use nvidia gameworks which runs better on nvidia hardware, are they going to switch and try unkown amd that theyve heard have problems, or are they going to stick with tried and tested nvidia who even Amd say devs are favouring. The other potential outcome of that debacle is that devs and Nvidia comeout in support of gameworks and AMD just look whiny.
Similarly, AMD publicly announce there will be no more versions of DX, we all knew that wasnt true, MS said it wasnt true and within 6 months there have been 2 new versions of Dx announced. Again AMD look whiny.
AMD publicly say they see their products as competetive, whilst slashing prices and adding a load of free games bundles.
This isnt good marketing, and that is being reflected in sales data.
Nvidia have released a pair of products that are arguably no better really than the equivalent AMD product on the hardware level, yet they are flying off the shelves and even causing a major upwards blip in the whole PC industry. AMD supporters would have you believe that AMDs drivers and support are on par or better than nvidia, however the vast majority of consumers don't believe them, clearly.
Star Citizen just released usage info for the people playing SC to date, the results in a heavily AMD marketed title? AMD represent 26% of the userbase. Considering Amd have been giving away free access to the game, that is stunning.
On that basis, no AMD arent better at marketing
Take the whole gameworks thing as an example, AMD set out to prove that Nvidia are evil and that gameworks was becoming widespread and unfairly favouring nvidia hardware. Now, to AMD and cohorts that sounds like a great idea, prove nvidia are evil and people will jump ship to AMD. However what you need to remember is that Nvidia have the higher market share, so mostly you are talking to people that already have an nvidia card. So when that person next comes to buy a card, with AMD even telling them that lots of devs use nvidia gameworks which runs better on nvidia hardware, are they going to switch and try unkown amd that theyve heard have problems, or are they going to stick with tried and tested nvidia who even Amd say devs are favouring. The other potential outcome of that debacle is that devs and Nvidia comeout in support of gameworks and AMD just look whiny.
Similarly, AMD publicly announce there will be no more versions of DX, we all knew that wasnt true, MS said it wasnt true and within 6 months there have been 2 new versions of Dx announced. Again AMD look whiny.
AMD publicly say they see their products as competetive, whilst slashing prices and adding a load of free games bundles.
This isnt good marketing, and that is being reflected in sales data.
Nvidia have released a pair of products that are arguably no better really than the equivalent AMD product on the hardware level, yet they are flying off the shelves and even causing a major upwards blip in the whole PC industry. AMD supporters would have you believe that AMDs drivers and support are on par or better than nvidia, however the vast majority of consumers don't believe them, clearly.
Star Citizen just released usage info for the people playing SC to date, the results in a heavily AMD marketed title? AMD represent 26% of the userbase. Considering Amd have been giving away free access to the game, that is stunning.
