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To celebrate the shipment of 100 million GeForce GPUs, MSI is launching a new revision of the GeForc

Soldato
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CES 2015: MSI Announces GTX 970 Gaming 100ME - 100 millionth GeForce GPU

To celebrate the shipment of 100 million GeForce GPUs, MSI is launching a new revision of the GeForce GTX 970, the Gaming 100ME (millionth edition). The cooler is identical that used in the GTX 970 Gaming 4G but replaces the red color scheme of the MSI Gaming brand with a green very close to that of NVIDIA's.

http://www.pcper.com/news/Graphics-...TX-970-Gaming-100ME-100-millionth-GeForce-GPU

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OcUK have it listed as only £20 above the standard card. Personally, I'd save the £20 and go for the standard red, but for people who colour co-ordinate their systems this is probably a reasonable amount compared to buying a red one, stripping it and re-painting.

Choice is always good in my book, even if it doesn't appeal to me it will make someone happy. Now, if they were forcing me to buy a more expensive special edition one by discontinuing the standard, that would be different, but just offering a choice of colours? Sounds like a good idea to me.
 
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