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Jen-Hsun On GeForce GTX 970

Marketing means a lot, you tell people one card has 4gb vram and the other card has 3.5gb vram with 512 being noticeably slower then yeah most people will go for the 4gb card regardless of real world performance.
 
And why does he talk about the card not being limited to 3gb?

We aren't talking about a gig of gimped memory, but half that.

Yet he mentions going from 3 to 4gb, and not 3.5

Suppose doesn't really matter. Just a bunch more nvidia pr bla bla bla.

I sometimes dislike that they are in such a strong position, and hope that some time they learn some humility.

Though, as long as there are those who seem to revere them as some kind of Demi gods, that ain't gonna happen.
 
Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.
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Heres the thing,its not that failed to accurately communicate the facts,but they straight up didnt attempt too.


Its more an intentional omission of facts rather than a misunderstanding
 
The fact that they kept it quiet for months hoping 970 users wouldn't know the memory is segmented is what makes them look bad. They should have just owned up once they noticed the reviews had the wrong specs given to them. They would have still sold millions of 970s if they gave out the correct specs when it was released. But at least users with high resolutions would have known it's not really great in SLI vs more caple memory configurations with the 980/290X.
 
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ICEx21 said:
Marketing means a lot, you tell people one card has 4gb vram and the other card has 3.5gb vram with 512 being noticeably slower then yeah most people will go for the 4gb card regardless of real world performance.
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That's kinda how I feel about this. They tried to pull a slimy stunt with this, it's gone wrong and now it's PR damage control time. Having a bigger number the front of the box is more important than anything for sales.
 
Hmmm, yea......still doesn't taste any better :/

Prudent timing as my G1 is winging its way back to OcUK HQ today and a stupid cheap GTX570 is on its way to me from some random auction place. At least i can bide my time.

Next time, i wont get all girly ** If you must post swear words please fully star them out ** with the hype and reviews and wait a bit longer. First time I have jumped on new tech like that. Lesson learnt.

I have no dedication to either side at all...just want the best bang for buck card....which the 970 did and don't get me wrong, does seem to be.

This stinking fiasco....whatever way you spin it, would have affected re-sale value when i chose to upgrade and that is king to me, 300 was an absolute top tier spend for me so i will just sit on that and see what red bring.

Disappointed tbh. Not a fan boy......but, you know....it just stinks doesn't it?

:/
 
JediFragger said:
They do!?? Had no idea tbh, with having a 4770k already I paid no heed to them.
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Much more so, the 4770k i had would hit 77c at stock in p95, 94c max at 4.5. The two 4790k's ive owned both hit the mid 90's at stock speed. Basically intel touted DC as being cooler, a new improved TIM and voltage regulation. Bit of a pork pie feast.
 
Jen-Hsun in a shocking attempt to close the stable door, after the horse has bolted.

Utter lies, they mislead customers, plain and simple really. I hope that lawsuit against them teaches a lesson or two.
 
At the end he said "We won’t let this happen again. We’ll do a better job next time."

This is confusing, he clearly said its a good design etc. seems to contradict his whole reply.
Seems to be more so a cover up.
But the gtx 970 is still and good card and great value for money.

I expect more information to come from nvidia in the next few weeks regarding his reply and peoples reactions.
 
Rusty0611 said:
Do you honestly think it would have been noticeably different had they told the truth?
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It doesn't matter if the lies made 1 or 1 million people buy a card that they wouldn't have otherwise bought it's still the business ethics of a conman who so lying as the easiest way of doing things instead of the truth.
 
llamadal said:
Still an awesome card that's excellent value for money.

These things happen, while not great, could have been far worse if the card was a total dud.
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no it would have been better if the card WAS A TOTAL DUD, because then Nvidia would've had to recall the lot flipping months ago and given you a refund.

they wriggled free because the card wasn't faulty enough and now, weeks later, it's ok to BS about it !!!
 
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970 still a good card, so can see why people would still buy it. Doesn't make the misleading information any more palatable nor does the late statement of excuses.

Given it's current price though I think I'd be going for a PCS 290 at the moment were I in that end of the market. I'm not though, so maybe I just don't understand it!
 
David Bisset said:
970 still a good card, so can see why people would still buy it. Doesn't make the misleading information any more palatable nor does the late statement of excuses.

Given it's current price though I think I'd be going for a PCS 290 at the moment were I in that end of the market. I'm not though, so maybe I just don't understand it!
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The people who buy now can make an informed decision.
 
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