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Jen-Hsun On GeForce GTX 970

Unfortunately, we failed to communicate this internally to our marketing team, and externally to reviewers at launch.

I love this line. You've done something very different to a GPU feature, you've said in other sentences how you really wanted to make it a 4GB card as you realised games are requiring more and more VRAM. He talks of how they worked out a way of achieving the 4GB VRAM by using a different method, yet you fail to talk about this new architecture to the marketing team and reviewers. . lmao. Please don't insult our intelligence levels.

pure marketing BS right there.
 
Re-reading this, it really makes my skin crawl.

I accepted they had fluffed up, returned my cards, and had moved on. But this statement is truly awful, and insulting.

"Instead of being excited that we invented a way to increase memory of the GTX 970 from 3GB to 4GB, some were disappointed that we didn’t better describe the segmented nature of the architecture for that last 1GB of memory."

My eyes really can't roll enough. They really truly do behave as if they have done us some amazing favour.

Ick.

I'm still not saying I am swearing off nvidia, despite always loathing them as a company, but they will need to offer something way and above what AMD have when it comes time for me to purchase for me to go with them.
The thing is, when people made their buying decision, to their knowledge they are paying graphic card with 4GB of proper GDDR5 memory working at full speed, not buying with the knowledge they are paying for a graphic card with 3GB of proper GDDR5 memory at full speed plus 1GB of extra (slow) memory as a bonus. No matter how they are trying to swing it, it is still false-advertising, especially with the disappeared ROP counts. It is simply that.
 
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I was checking out some of gtx970's on the store page just the day and they are still being advertised with the wrong specs. When will etailers and board partners update their marketing on webpages and the actual boxes?

Have NVIDIA changed the spec on their website?

If NVIDIA change spec we will match it, but any change comes from them as they define the specs, not the etailers.
 
All they had to do was mention how their memory technology was different on the 970 compared to the 980. I mean if we got new memory tech in the next series of cards we'll hear about it right? Because it's new, faster, better.

Let the buyers decide if they want it or not, and clearly a lot of people don't want it now they know. I know I'd have changed my mind, although I'm stuck with nvidia because of gsync and I'm happy currently with my performance but when I turn gsync off you can see some of these issues more clearly.

I won't reward them with buying a 980 either, so I'll use this card for as long as I can and upgrade as I always have. Hopefully as long as my previous cards have.

But to really hit that point home, that's all they had to do - announce the difference before, this wouldn't have happened otherwise.
 
Tbh, more than half of the raging voices are just hoping to get a free upgrade to 980, period.

This is not gonna happen, so refund your 970, use the money to try something else, maybe the lottery.
 
Tbh, more than half of the raging voices are just hoping to get a free upgrade to 980, period.

This is not gonna happen, so refund your 970, use the money to try something else, maybe the lottery.

Yes, that is what the customers who have been lied to are hoping for.
 
Tbh, more than half of the raging voices are just hoping to get a free upgrade to 980, period.

This is not gonna happen, so refund your 970, use the money to try something else, maybe the lottery.

I don't think anyone's that stupid, the only people I've seen on here mention upgrading to a 980 have been fully aware they would need to pay the difference and most of those have already done so.
 
If they had announced what they were doing in the beginning I think more people would have shifted towards AMD. So basically he's talking bs. It was done purely to have 4GB on the box.

At 1080p I'm pretty happy with my 970 as it is.
 
Tbh, more than half of the raging voices are just hoping to get a free upgrade to 980, period.

This is not gonna happen, so refund your 970, use the money to try something else, maybe the lottery.

Get out, most reasonable people are expecting honesty and not something out of it. NV were misleading, they advertised the memory capability to be the same as the 980 and failed to acknowledge the difference which does effect people's performance.
That's really it, no more, no less, no bu-bu-but, that is the cause of the whole uproar, misleading information.
 
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