AMD's falling behind in marketing not in card releases. Atm there is no category where AMD isn't a better buy than Nvidia except super high-end single cards (i.e. Titan X), but that will change in June.
The 960 is a mediocre card for a high price when you can just buy the 280x instead. The 970 has controversy surrounding it and isn't better than the 290x nor cheaper. The 980 is the only thing AMD can't handle but then you look at the price and see that you can almost get 290x CF for that. And ofc the Titan X, but that's just been out a week now, it's naive to expect an immediate response from AMD for that. They're fighting for their life, they can't be trigger happy with card releases. Don't think you know more about their business than them, let's be real here.
How many people buy >$500 cards anyway? Very few. Most of the market is made up by people using <$200 GPUs and in that section AMD more than competes in both price and performance so clearly that isn't the issue. More likely regional pricing discrepancies and a weaker marketing power is what's causing the losses. If AMD keeps launching solid cards at good prices and also addresses its image problems then we'll see them around for a long time yet.
I don't think it will ever change in June if AMD launch R9 390/390X at $699/$799/£599/£699 if pricelist leaked from Cebit turned true.
Yes 960 is a mediocre card for a high price but many people see same thing with 280X price but they not bothered to buy 280X when they can buy second hand 7970 at half or 1/3 price of 280X with similar performance. When AMD launched 285 last August, people laughed their ass off at very high price with only 2GB when people can buy GTX 970 or R9 290 at similar price instead. Rx 200 series was a disaster, very few people buy R9 290s. Over 5.3 million people bought and played on GTX 970 that is massive outnumbered Radeon R9 200 Series 1.44% 2,160,000 with all R9 270/270X/280/280X/285/290/290X/295X2 all combined accorded to Steam hardware stats I compiled below calculated with 150 million Steam players estimate.
Geforce 900 series
NVIDIA GeForce GTX 970 3.54% 5,310,000
NVIDIA GeForce GTX 980 0.92% 1,380,000
NVIDIA GeForce GTX 970M 0.18% 270,000
NVIDIA GeForce GTX 980M 0.10% 150,000
Total 4.74% 7,110,000
Geforce 800 series
NVIDIA GeForce GTX 860M 1.42% 2,130,000
NVIDIA GeForce 840M 1.36% 2,040,000
NVIDIA GeForce GTX 850M 0.84% 1,260,000
NVIDIA GeForce GTX 870M 0.32% 480,000
NVIDIA GeForce GTX 880M 0.20% 300,000
NVIDIA GeForce 830M 0.04% 60,000
Total 4.18% 6,270,000
Geforce 700 series
NVIDIA GeForce GTX 760 5.68% 8,520,000
NVIDIA GeForce GTX 770 3.78% 5,670,000
NVIDIA GeForce GTX 750Ti 2.56% 3,840,000
NVIDIA GeForce GT 740M 1.80% 2,700,000
NVIDIA GeForce GTX 780 1.66% 2,490,000
NVIDIA GeForce GTX 750 1.46% 2,190,000
NVIDIA GeForce GT 750M 1.16% 1,740,000
NVIDIA GeForce GTX 780 Ti 0.76% 1,140,000
NVIDIA GeForce GTX 765M 0.68% 1,020,000
NVIDIA GeForce GT 730 0.54% 810,000
NVIDIA GeForce GTX 770M 0.38% 570,000
NVIDIA GeForce GT 740 0.34% 510,000
NVIDIA GeForce GT 755M 0.34% 510,000
NVIDIA GeForce GTX 745 0.30% 450,000
NVIDIA GeForce GT 730M 0.24% 360,000
NVIDIA GeForce GTX 780M 0.22% 330,000
NVIDIA GeForce GTX 760M 0.20% 300,000
NVIDIA GeForce GT 745M 0.18% 270,000
NVIDIA GeForce GT 720 0.14% 210,000
NVIDIA GeForce GTX TITAN 0.12% 180,000
NVIDIA GeForce GT 720M 0.10% 150,000
NVIDIA GeForce GTX TITAN Black 0.06% 90,000
NVIDIA GeForce GT 705 0.06% 90,000
NVIDIA GeForce GT 735M 0.02% 30,000
NVIDIA Quadro K2100M 0.02% 30,000
NVIDIA GeForce GT 710 0.02% 30,000
NVIDIA GeForce GTX TITAN Z 0.02% 30,000
NVIDIA Quadro K1100M 0.02% 30,000
Total 22.86% 34,290,000
Geforce 600 series
NVIDIA GeForce GTX 660 4.58% 6,870,000
NVIDIA GeForce GTX 650 3.80% 5,700,000
NVIDIA GeForce GT 630 3.36% 5,040,000
NVIDIA GeForce GT 620M 2.94% 4,410,000
NVIDIA GeForce GTX 650 Ti 1.70% 2,550,000
NVIDIA GeForce GTX 670 1.64% 2,460,000
NVIDIA GeForce GT 640 1.50% 2,250,000
NVIDIA GeForce GTX 660 Ti 1.46% 2,190,000
NVIDIA GeForce GT 630M 1.38% 2,070,000
NVIDIA GeForce GT 650M 1.16% 1,740,000
NVIDIA GeForce GT 610 1.08% 1,620,000
NVIDIA GeForce GTX 680 1.08% 1,620,000
NVIDIA GeForce 610M 0.84% 1,260,000
NVIDIA GeForce GTX 660M 0.70% 1,050,000
NVIDIA GeForce GT 635M 0.62% 930,000
NVIDIA GeForce GT 620 0.62% 930,000
NVIDIA GeForce GTX 650 Ti Boost 0.48% 720,000
NVIDIA GeForce GT 640M 0.44% 660,000
NVIDIA GeForce GTX 645 0.22% 330,000
NVIDIA GeForce GTX 670M 0.20% 300,000
NVIDIA GeForce GT 635 0.14% 210,000
NVIDIA GeForce GTX 670MX 0.14% 210,000
NVIDIA GeForce GTX 690 0.14% 210,000
NVIDIA GeForce GTX 675M 0.10% 150,000
NVIDIA GeForce GT 625 0.10% 150,000
NVIDIA GeForce GT 645M 0.10% 150,000
NVIDIA GeForce GTX 680M 0.08% 120,000
NVIDIA GeForce GT 640M LE 0.06% 90,000
NVIDIA GeForce GTX 675MX 0.04% 60,000
NVIDIA NVS 5400M 0.04% 60,000
NVIDIA Quadro 2000 0.02% 30,000
NVIDIA GeForce GTX 680MX 0.02% 30,000
NVIDIA NVS 5200M 0.02% 30,000
NVIDIA Quadro 2000M 0.02% 30,000
NVIDIA Quadro 4000 0.02% 30,000
NVIDIA Quadro 600 0.02% 30,000
NVIDIA Quadro 1000M 0.02% 30,000
NVIDIA Quadro 1100M 0.02% 30,000
Total 30.9% 46,350,000
Radeon Rx 200 series
AMD Radeon R9 200 Series 1.40% 2,100,000
AMD Radeon R7 200 Series 1.32% 1,980,000
AMD Radeon R4 Graphics 0.58% 870,000
AMD Radeon R7 M265 0.18% 270,000
AMD Radeon R7 Graphics 0.16% 240,000
AMD Radeon R2 Graphics 0.12% 180,000
AMD Radeon R5 M230 0.12% 180,000
AMD Radeon R6 Graphics 0.08% 120,000
AMD Radeon R3 Graphics 0.08% 120,000
AMD Radeon R9 290 Series 0.04% 60,000
AMD Radeon R5 Graphics 0.02% 30,000
AMD Radeon R9 255 0.02% 30,000
Total 4.12% 6,180,000
AMD Radeon HD 8000 series
AMD Radeon HD 8800 Series 2.84% 4,260,000
AMD Radeon HD 8650G 0.48% 720,000
AMD Radeon HD 8600 0.48% 720,000
AMD Radeon HD 8330 0.42% 630,000
AMD Radeon HD 8400 0.40% 600,000
AMD Radeon HD 8570D 0.36% 540,000
AMD Radeon HD 8470D 0.34% 510,000
AMD Radeon HD 8570 0.28% 420,000
AMD Radeon HD 8610G + 8670M Dual Graphics 0.26% 390,000
AMD Radeon HD 8670D 0.24% 360,000
AMD Radeon HD 8550G 0.22% 330,000
AMD Radeon HD 8210 0.18% 270,000
AMD Radeon HD 8370D 0.18% 270,000
AMD Radeon HD 8240 0.14% 210,000
AMD Radeon HD 8510G + 8670M Dual Graphics 0.10% 150,000
AMD Radeon HD 8800M Series 0.08% 120,000
AMD Radeon HD 7620G 0.06% 90,000
AMD Radeon HD 8280 0.06% 90,000
AMD Radeon HD 8450G 0.06% 90,000
AMD Radeon HD 8670M 0.04% 60,000
AMD Radeon HD 8250 0.04% 60,000
AMD Radeon HD 8350G 0.02% 30,000
AMD Radeon HD 8670A 0.02% 30,000
AMD Radeon HD 8970M 0.02% 30,000
AMD Radeon HD 8180 0.02% 30,000
Total 17.24% 25,860,000
AMD Radeon HD 7000 series
AMD Radeon HD 7970 2.20% 3,300,000
AMD Radeon HD 7850 2.00% 3,000,000
AMD Radeon HD 7770 1.92% 2,880,000
AMD Radeon HD 7950 1.66% 2,490,000
AMD Radeon HD 7870 1.26% 1,890,000
AMD Radeon HD 7750 1.10% 1,650,000
AMD Radeon HD 7640G + 7670M 0.72% 1,080,000
AMD Radeon HD 7540D 0.54% 810,000
AMD Radeon HD 7480D 0.54% 810,000
AMD Radeon HD 7660G + 7670M 0.52% 780,000
AMD Radeon HD 7520G + 7670M 0.44% 660,000
AMD Radeon HD 7560D 0.42% 630,000
AMD Radeon HD 7670M 0.30% 450,000
AMD Radeon HD 7340M 0.26% 390,000
AMD Radeon HD 7470 0.24% 360,000
AMD Radeon HD 7570 0.24% 360,000
AMD Radeon HD 7800 0.16% 240,000
AMD Radeon HD 7450 0.14% 210,000
AMD Radeon HD 7700 0.12% 180,000
AMD Radeon HD 7420G 0.12% 180,000
AMD Radeon HD 7600G 0.12% 180,000
AMD Radeon HD 7500G 0.12% 180,000
AMD Radeon HD 7670 0.06% 90,000
AMD Radeon HD 7290 0.04% 60,000
AMD Radeon HD 7900 Series 0.04% 60,000
AMD Radeon HD 7350 0.04% 60,000
AMD Radeon HD 7970M 0.04% 60,000
ATI FirePro M4000 0.02% 30,000
AMD Radeon HD 7400G 0.02% 30,000
Total 15.4% 23,100,000
There are many people owned >$500 graphic cards like GTX 980, GTX 780, GTX 780 Ti but what about $1000? Really very few people buy it, look at Titan, Titan Black, GTX 690 and probably 295X2 too as it cant tell how many people got it when AMD stupid marketing labelled it AMD Radeon R9 200 Series in drivers. Oh what about $3000? Really really very few 30,000 Titan Z owners still play games on steam. GTX 660,760 and 770 still going strong happy to stick with it, see no point upgrade to GTX 960. Same go with 7970 owners still happy play games as people see no point upgrade it to 280/280X/285 or upcoming 370/370X/375 with similar performance at insanely high price.
Millions probably will wait to upgrade in 2016 when Nvidia launch Pascal with HBM.