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So, is it better to assume that ASUS is the better option and saphire are not as confident in their stuff so offer a shorter warranty? There has to be a different card in the box and not just the sticker...?

Neither Asus or Sapphire make it.

Has nothing to do with confidence in ones product, it is the warranty periods these companies decided to run years ago and have never re-vised them. Sapphire is actually AMD's no.1 brand. :)
 
The 295x2's are all made by AMD I believe with binned 290x cores.

If this is the case, I don't understand why two different company/brand would offer a different period of warranty? I'm only just starting to get back into tech but I always thought that the card would be made and designed by nVidia/AMD whatever, then passed off to ASUS, BFG, EVGA and the likes who would make their little tweaks to make their model of it and then sell it on? Are you saying that this card is:

AMD send to ASUS and Saphire, the companies box it up with their sticker as such and send to OCUK and give different warranties and the card has not been touched at all?
 
Sticker on the box and warranty term.


So if both their original price is £689.99, why is the reduced price lower for the less warranty one and not both at the same price for the same card? I'm just struggling to understand the logic.

There are two identical cards at an identical price from different companies, one is reduced more and the reason given is different sticker on the box and warranty term, so how does that give the original price being the same?

Then there is a laptop reduced by nothing, £1889.99 to £1889.99? I am not trying to be a bell end here, I am genuinely tempted to buy said card but I struggle to understand the pricing structure.
 
So if both their original price is £689.99, why is the reduced price lower for the less warranty one and not both at the same price for the same card? I'm just struggling to understand the logic.

There are two identical cards at an identical price from different companies, one is reduced more and the reason given is different sticker on the box and warranty term, so how does that give the original price being the same?

Then there is a laptop reduced by nothing, £1889.99 to £1889.99? I am not trying to be a bell end here, I am genuinely tempted to buy said card but I struggle to understand the pricing structure.

Either Asus and Sapphire are subsidising the price reduction on their R9 295X2's, in which case Sapphire have subsidised more to allow OcUK to lower their price further, or OcUK have done this off their own backs and cutting their margin/profit and then it's up to OcUK how much they reduce each by. It's then up to you to decide if an extra year's warranty is worth £40 to you.

As others have said, AMD builds the cards (or commissions an OEM to produce them), sell them to Sapphire/Asus/XFX and provide an RRP. It's then up to those companies to put packaging round it, and sell it to OcUK for whatever price they can and offer whatever extras in the box and warranty they wish to provide. The cards themselves are identical. It's only when you get AIB or custom cards that manufacturers start differentiating from each other - either in cooler (such as most of the 280X range) or completely custom designs (such as Sapphire's R9 285 Compact).

As for the laptop, it's just a mistype on the advert - actually looking at the item shows it's £1889.99 reduced to £1799.99:
http://www.overclockers.co.uk/showproduct.php?prodid=LT-040-GI
 
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