AMD's Future of Gaming: FreeSync, DirectX 12, LiquidVR, VR And More

Martini1991 · 3 Apr 2015 at 14:08

David Bisset said:
From the threads about what AMD fail to do one of the biggest things was good marketing - they already make some very good graphics cards (I really don't care if you're bored of them or not, they're still good cards at the price they're at - sure not the fastest single GPU card any more but that's not the only thing that matters) but the perception is that nVidia are better because nVidia. Marketing is and has for a long time been one of AMDs weakest areas and trying to address this shortcoming is good.

However I have to say I agree that these slides look terrible - poor effort!

This effort at marketing is terrible, it's just amateur.

Nvidia have the products, and they have the marketing.

AMD had the products, didn't have the marketing.

And now the AMD products are getting stale.

gerico · 3 Apr 2015 at 14:12

So much trolling. AMD cards are good from my experiences. It's fair to say that AMDs branding and marketing leaves a lot to be desired. I think if they could hire a proper design team to sort branding and marketing materials, they'd get a massively positive response. As a designer myself I really do think their branding materials look dated as hell - compared with the competitors.

But there is so much negativity it's sad. Those opening posts where someone mentioned Matt and him being a 'PR mouthpiece' - that is highly rude. Have a little respect guys. We all know a new card is coming so get a life and stop moaning. We ALL need AMD - like or hate. You can't have one company with a monopoly - that's good for no one.

D.P. · 3 Apr 2015 at 14:13

David Bisset said:
From the threads about what AMD fail to do one of the biggest things was good marketing - they already make some very good graphics cards (I really don't care if you're bored of them or not, they're still good cards at the price they're at - sure not the fastest single GPU card any more but that's not the only thing that matters) but the perception is that nVidia are better because nVidia. Marketing is and has for a long time been one of AMDs weakest areas and trying to address this shortcoming is good.

However I have to say I agree that these slides look terrible - poor effort!

Very true, but just to pick up n soemthign which I see a lot of around here:

still good cards at the price they're at

You se that is actually one of AMD's biggest problems. They can't price the cards at the same level as Nvidia, therefore they get much smaller profit margins. That isn't a good business decision form AMD, that isn't AMD being generous, that is AMD unable to command a premium for their products unlike Nvidia. If AMD could price match Nvidia they will but they don't have the perceived market value, and that is what is ultimately hurting them right now. They are seen as a budget alternative where you give up thngs like added support in games, features like physX, regardless on how relevant any of that really is. Once you have a bduget branding then you have to charge less and you have to suffer reduced margins, which ultimately reduced profits and reduced R&D which sets off the whole downwards spiral of less investment reduced competitiveness.

What you want to see happen is AMD be able to price match Nvidia while simultaneously growing market share, AMD will then become much healthier.

Nexus18 · 3 Apr 2015 at 14:20

^^

Your problem there is that many people probably wouldn't bother buying GPU's from either brand then

The reason I and many others go with AMD is because their pricing is far more "reasonable" than the ridiculous rip of prices by nvidia (imo) especially when it comes to the flagship GPUs.

Nvidia have only had one GPU, which was "properly" priced imo in recent years and that is the 970, although it is pretty obvious why it was much cheaper in the end....

I would rather go back to console than pay £500+ for a top end GPU!

humbug · 3 Apr 2015 at 14:23

gerico said:
So much trolling. AMD cards are good from my experiences. It's fair to say that AMDs branding and marketing leaves a lot to be desired. I think if they could hire a proper design team to sort branding and marketing materials, they'd get a massively positive response. As a designer myself I really do think their branding materials look dated as hell - compared with the competitors.

But there is so much negativity it's sad. Those opening posts where someone mentioned Matt and him being a 'PR mouthpiece' - that is highly rude. Have a little respect guys. We all know a new card is coming so get a life and stop moaning. We ALL need AMD - like or hate. You can't have one company with a monopoly - that's good for no one.

There is a couple of posts in here that are purely to troll the thread, others plain personal attacks on individuals, the forum is putrid and so because of a small number of the same members.

New rules introduced a couple of times now to combat it apparently abandoned.

http://forums.overclockers.co.uk/showthread.php?t=18585963

shankly1985 · 3 Apr 2015 at 14:23

straxusii said:
I'm seriously worried about AMD, they need to get an answer out now to the 970 & 980, not bother about this guff

They already have in the 290 and 290x.. Matching performance for less the price..
They really isn't much in it like some people are lead to believe.

Yes a new 300 series will be sweet and I'll be buying on day one not because I need it but because it's an hobby.

Martini1991 · 3 Apr 2015 at 14:24

Nexus18 said:
^^

Your problem there is that many people probably wouldn't bother buying GPU's from either brand then

The reason I and many others go with AMD is because their pricing is far more "reasonable" than the ridiculous rip of prices by nvidia (imo) especially when it comes to the flagship GPUs.

Nvidia have only had one GPU, which was "properly" priced imo in recent years and that is the 970, although it is pretty obvious why it was much cheaper in the end....

I would rather go back to console than pay £500+ for a top end GPU!

Such short term memory.
The 7950 was nigh on the same price as the 680 (The 7950 launched a month prior)

Tonester0011 · 3 Apr 2015 at 14:27

Nexus18 said:
!

6** and 9** series cards have been reasonably priced. $499 for the 680 and $549 for the 980 (the 970 was the shock though @$329)

Hell, even the 5** cards were fairly priced, AMD's cards (6970) competed with the 570s iirc and were priced around that.

shankly1985 · 3 Apr 2015 at 14:29

LoadsaMoney said:
That driver was delayed for a bloody monitor!

What in gods name has a monitor got to do with Xfire, their Xfire users were crying out for bloody profiles, so they could use both their cards (or however many they had), yet AMD cared more about a ******* monitor.

From were I am now with AMD I couldn't be any happier. My gaming experience has improved. The crossfire profiles yiu speak off isn't just AMD fault "fact"

Think to yourself most them games waiting for crossfire profiles what did them games have. Nvidia Gameworks
They is a good reason behind it all and it isn't just about AMD.

People must just think amd can add crossfire to anything they wish, that isn't the case the game engine and development needs to add support more so then amd needs to release a driver.

It's easier to point the finger without looking at the bigger picture.

humbug · 3 Apr 2015 at 14:33

shankly1985 said:
From were I am now with AMD I couldn't be any happier. My gaming experience has improved. The crossfire profiles yiu speak off isn't just AMD fault "fact"

Think to yourself most them games waiting for crossfire profiles what did them games have. Nvidia Gameworks
They is a good reason behind it all and it isn't just about AMD.

People must just think amd can add crossfire to anything they wish, that isn't the case the game engine and development needs to add support more so then amd needs to release a driver.

It's easier to point the finger without looking at the bigger picture.

This ^^^^ Cross Fire and SLI Profiles cannot be done without the games developer.

The problem for those Game Developers using Nvidia Games Works don't have access to it so its a case of needing to work around it, its a lot more work and takes a lot longer if its at all possible.

whyscotty · 3 Apr 2015 at 14:34

shankly1985 said:
Think to yourself most them games waiting for crossfire profiles what did them games have. Nvidia Gameworks
They is a good reason behind it all and it isn't just about AMD.

LOL - Nvidia bad - AMD good

Nexus18 · 3 Apr 2015 at 14:35

Well then my memory must be really bad as I am pretty sure that AMD were always a decent bit cheaper than nvidia's equivalent especially when you factor in the games that you get, which could be sold for £30-100 depending what games you got and when you got/sold them.

If that is the case..... then why is everyone like DP, mmjuk etc. making such a big point about AMD cards being the "budget" brand and nvidia being the "premium" brand and can justify the extra cost? Surely if they are/have always been a similar price then the point that they are trying to make is pointless?

970 was a very a good price but the 980 is and still is a rip of imo.

D.P. · 3 Apr 2015 at 14:35

Nexus18 said:
^^

Your problem there is that many people probably wouldn't bother buying GPU's from either brand then

The reason I and many others go with AMD is because their pricing is far more "reasonable" than the ridiculous rip of prices by nvidia (imo) especially when it comes to the flagship GPUs.

Nvidia have only had one GPU, which was "properly" priced imo in recent years and that is the 970, although it is pretty obvious why it was much cheaper in the end....

I would rather go back to console than pay £500+ for a top end GPU!

It costs money to make GPUs, they are highly complex chips with big dies and expensive meory. If people want high end performance then they have to pay high end prices. AMD charging less has simply resulted in their GPU division loosing shed-loads of money. Nvidia charging higher prices has seen them post record profits and invest in records levels of R&D.

If you want to pay bottom dollar for a card and have the vendor get minimal profit margin then that vendor will go bankrupt.

No one forces you to buy a titan X, if AMD can push their prices up then you end up just buying at a tier or 2 down.

Mei · 3 Apr 2015 at 14:36

AMD SLIDE HYPE!

guys these are just the pre prelude slides to the prelude slides to the slides on the 390x
dont spend all ur angry tokens yet <3

humbug · 3 Apr 2015 at 14:39

Nexus18 said:
Well then my memory must be really bad as I am pretty sure that AMD were always a decent bit cheaper than nvidia's equivalent especially when you factor in the games that you get, which could be sold for £30-100 depending what games you got and when you got/sold them.

If that is the case..... then why is everyone like DP, mmjuk etc. making such a big point about AMD cards being the "budget" brand and that nvidia are the "premium" brand and can justify the extra cost?

970 was a very a good price but the 980 is and still is a rip of imo.

Its willy wagging. *i paid more so mine is bigger*

D.P. · 3 Apr 2015 at 14:40

shankly1985 said:
They already have in the 290 and 290x.. Matching performance for less the price..
They really isn't much in it like some people are lead to believe.

Yes a new 300 series will be sweet and I'll be buying on day one not because I need it but because it's an hobby.

See that is the problem. I tend to agree that on a pure performance and price from the 290X offerings are competitive. But the market doesn't see it that way, they see slightly faster, cooler, quieter Nvidia cars with Nvidia branding and Nvidia features. AMD need the 300 series if for nothing else but marketing purposes, and preferable power, heat and performance bumps.

The proof is in the pudding, i.e. market share swinign rapidly to Nvidia.

And the real kicker for AMD is that they make far less profit per 290X sold compared to Nvidia right now.

I repeat, the 290X is extremely competitive on a price-performance front, but that doesn't cut it in today's world.

D.P. · 3 Apr 2015 at 14:46

Nexus18 said:
Well then my memory must be really bad as I am pretty sure that AMD were always a decent bit cheaper than nvidia's equivalent especially when you factor in the games that you get, which could be sold for £30-100 depending what games you got and when you got/sold them.

If that is the case..... then why is everyone like DP, mmjuk etc. making such a big point about AMD cards being the "budget" brand and nvidia being the "premium" brand and can justify the extra cost? Surely if they are/have always been a similar price then the point that they are trying to make is pointless?

970 was a very a good price but the 980 is and still is a rip of imo.

AMD cards weren't always cheaper. To put things into perspective Nvidia was the underdog, very new to the game, a high-tech silicon valley start-up. ATI was the big dominant player with many more years experience. 3DFX was taking the performance crown. Nvidia came to market with cheaper faster cards and rapidly rose to the top through better GPU designs that effectively killed 3DFX. ATI/AMD has charged more than Nvidia when they had clearly better technology and healthy market share in the past.

The real point is that if AMD charge less per a card they have lower profit margins and can invest less into R&D. AMD don't want low profit margins, look at their current CPU and GPU business for the results of that.

Tonester0011 · 3 Apr 2015 at 14:47

humbug said:
Its willy wagging. *i paid more so mine is bigger*

If that helps you sleep at night...

shankly1985 · 3 Apr 2015 at 14:47

whyscotty said:
LOL - Nvidia bad - AMD good

What other reason is they? Farcry 3 had crossfire profile same engine be it updated. Farcry 4 no Crossfire on release what was different? Gameworks nothing else.

Might not be nvidia intention but maybe amd have an issue getting crossfire working with some Gameworks. Reason for the delay on them games.

Tonester0011 · 3 Apr 2015 at 14:48

shankly1985 said:
What other reason is they? Farcry 3 had crossfire profile same engine be it updated. Farcry 4 no Crossfire on release what was different? Gameworks nothing else.

Might not be nvidia intention but maybe amd have an issue getting crossfire working with some Gameworks. Reason for the delay on them games.

After this, therefore because of this... :rolleyes: