This is easy to sell in the past as there were clear dividing lines between management/investors and the guys on the shop floor. There isn't as much distinction now.
your missing the big one there scorza
4) torys said "this is what were going to do" labour said "omg look at what the torys are going to do".
I don't know how you can say this when everywhere you look on social media, there is someone telling you you are a terrible person and that you deserve to die in a flaming pit of bankers money for voting Tory.
If anything I would say i have been subjected to far more anti-tory rubbish than vice versa.
Who reads social media?
All they had to do was stay they'd end austerity yet they seemed to be offering more austerity the same package as the conservatives.
I think this guardian piece has really summed up the feelings of many Scots and I imagine many British people regarding the labour party.
All they had to do was stay they'd end austerity yet they seemed to be offering more austerity the same package as the conservatives.
I reject the premise of the question, Labour didn't lose on Thursday because they were too left wing - policies were pretty much irrelevant for this election (no-one can possibly believe the Tory manifesto), imo they ultimately lost because of three reasons:
1) Voters thought David Cameron would make a better leader of the country than Ed Miliband.
2) People actually believed that Labour overspending and not the global financial crisis caused the UK's debt and deficit problem. Labour should have been much more vocal about defending their economic record.
3) Voters thought Labour would do a deal with the SNP despite Ed ruling it out during the leader's debate.
so they had to actually be serious when coming up with policies and not indulge in fantasy nonsense like ending austerity and paying for everything with magic beans
That and most middle class people felt threatened by labour's policies. Most of the country would have been worse off and in the long term everyone in the country would have been worse off.
What do you think quantitative easing is?

Which policy? As a member of the middle class I didn't feel threatened by Labour's policies at all, the Tories' policies were more threatening given they were unfunded.
Left, but with the caveat that it needs to do a MUCH better job of explaining why that would be a good thing for the country and the people in it.
Labour haven't won an election without Tony Blair since 1974, so that would probably suggest they need to move more to the centre.