Got to agree there's something in it andy, 780Ti came after 290X to spoil the party, this ones priced more along 780 launch price instead of Ti pp, Nvidia obviously know how fast Fury is.
Saying all that, you can't get that performance today for that price-at the end of the day 980Ti is a fantastic piece of kit.
Let's fantasise this for a moment. What if HBM is truly ground breaking? what if it puts the 390x, say, the guesstimated 15% faster than the Titan X, going on it being as quick as a 295x2 with full Crossfire support.
What do Nvidia have, on the table and ready to launch that could possibly combat it? nothing, that's what. I'm going to assume that HBM would need a new core and can't simply be bolted onto Maxwell.
In all my years I have only ever seen Nvidia panic once. And that was when Fermi was dog turd and they actually had to resort to cutting out the middle man and boxing up and selling their own brand of GTX 460, the only early Fermi card that was worth buying.
This 980ti launch just smacks of panic, though. Usually Nvidia would have pulled a snide and waited for the 390x, then simply launch their card at the same price (Nvidia tax that AMD can't charge) or even under cut the AMD which would be the first time I have EVER seen Nvidia charge less for a card performance wise over the AMD. They always add their £50 premium tax on and people pay it.
So why launch a GPU that's 40% cheaper than the Titan X when the Titan X has absolutely no competition whatsoever? why release a card that, let's face it, makes a complete mockery of the Titan X and any one who bought it because 6gb is absolutely bleeding PERFECT for the market.
Something really, really fishy is going on here. Nvidia know something we don't. Also, just look at how bloody fast they have hit the shelves !! the Titan X was launched then took weeks to become available to buy.
As I said, I would tread very, very carefully unless you're the sort of person who has to have it right now and simply can't control yourself. Or you have a bank balance big enough to keep taking a slapping.