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AMD boss Lisa Su aims for less dependence on PC markets
- Thread starter Gregster
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PC Gaming is by far biggest growing area in the gaming sector and what we use PC's for is an expanding market.
Been hearing that since the 90's
This.
It seems some are misunderstanding the article. There's an important distinction to be made between the vibrant PC gaming market and the shrinking PC systems market.
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Soldato
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Yeah that's right. The traditional pre built desktop PC market is in decline, people buying parts for gaming PC 'self builds' is bigger than it ever has been and is set to grow even more. Problem is people in general can't make the distinction between the two.
PC gaming market expected to exceed $35 billion by 2018 says OGA report
http://siliconangle.com/blog/2015/0...to-exceed-35-billion-by-2018-says-oga-report/
Yeah and from what I gathered from the article, low and mid range systems that used to sell in large numbers a decade ago.
Its smart to focus on higher end stuff. No one really buys a PC for simple tasks these days.
Edit: great spot Boom.
AMD have already failed in the CPU market end of.
If this was not true intel would be selling 5960Xs for less than £100 as entry level processors and their high end SKUs would have 10x the processing power.
AMDs failure in the CPU market has also turned intel into a (very profitable) failure too.
Soldato
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I'm not sure technology advancement seizes nearly complete because of lack of competition. There's always the possibility of a new competitor joining the party. And Intel produce mobile chips these days - a more competitive place to be.
I doubt Intel could have a 10x more powerful chip out there if the competition was there, but who knows.
If building PC processors was a good place to be then why doesn't the likes of ARM, Imagination Tech, Qualcomm etc have a go?
I doubt Intel could have a 10x more powerful chip out there if the competition was there, but who knows.
If building PC processors was a good place to be then why doesn't the likes of ARM, Imagination Tech, Qualcomm etc have a go?
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4 Xeon CPUs on the same board and you are already close to 10x the processing power of a 5960X, unfortunately intel are under no pressure to produce anything faster for the desktop.
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I can't quite work out the cpu market right now.
Surely the market for people wanting high end is tiny. What benefit would I get from upgrading a 2500k at 4.5ghz to a current chip?
Fast video encoding or something? In the real world I think cpu markets have topped out cos there just isn't a need for faster. The speed increases and the whole moores law (?) thing made sense for a while but I can't see what the average pc user needs faster for.
I use my pc every day for hours and with an ssd I can't understand what I would ever gain from a new processor.
Graphics cards I understand but haven't we peaked on cpu benefits?
I hope amd survive the GPU market. Purely from a competition view.
Surely the market for people wanting high end is tiny. What benefit would I get from upgrading a 2500k at 4.5ghz to a current chip?
Fast video encoding or something? In the real world I think cpu markets have topped out cos there just isn't a need for faster. The speed increases and the whole moores law (?) thing made sense for a while but I can't see what the average pc user needs faster for.
I use my pc every day for hours and with an ssd I can't understand what I would ever gain from a new processor.
Graphics cards I understand but haven't we peaked on cpu benefits?
I hope amd survive the GPU market. Purely from a competition view.
Whoosh!
What GPU are you running?
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Currently just a 7950 with scope to upgrade to a new card within the next month.
Also use a gtx 970m on my i74810mq laptop.
Also use a gtx 970m on my i74810mq laptop.
AMD's decline has largely been due to "jumping the gun" trying to get on tech or push tech to the market, at a not inconsiderable expense to themselves, long before there is any point bringing it to the market. (They really need to stop doing this - or atleast get their timing better)
Take the updates to Bulldozer (Steamroller, etc.) - they produced a whitepaper showing how certain changes could be made that would significantly boost performance in single thread heavy computation at a (very) small penalty to multi-threaded performance (on paper while it wouldn't have overall beaten Intels top end CPUs it would have made them very competitive against them) but when it came to it they carried on marching to the beat of pushing the parallelism drum (sure in the long term this is a good thing)...................... now its just becoming delusional rather than innovative.
While AMD are in a somewhat precarious position I think the author of the original article is mis-reading their finances - their long term debt is tightly in control and not in a death spiral even though they are making some immediate term losses - however they really really need atleast one successful product launch this year or things are going to get very grim for them Q1 next year.
Take the updates to Bulldozer (Steamroller, etc.) - they produced a whitepaper showing how certain changes could be made that would significantly boost performance in single thread heavy computation at a (very) small penalty to multi-threaded performance (on paper while it wouldn't have overall beaten Intels top end CPUs it would have made them very competitive against them) but when it came to it they carried on marching to the beat of pushing the parallelism drum (sure in the long term this is a good thing)...................... now its just becoming delusional rather than innovative.
While AMD are in a somewhat precarious position I think the author of the original article is mis-reading their finances - their long term debt is tightly in control and not in a death spiral even though they are making some immediate term losses - however they really really need atleast one successful product launch this year or things are going to get very grim for them Q1 next year.
Thats a little odd given that AMD have just expended their OEM PC and Notebook portfolio significantly.
They are in more OEM Desktops and Laptops now then they have ever been, in Alienware i think for the first time ever too.
They are in more OEM Desktops and Laptops now then they have ever been, in Alienware i think for the first time ever too.
How much of them jumping the gun has been down to them feeling that they simply cannot compete with traditional designs though? it's better to be something different that people can argue in favour of than to just be a poor mans version of what your competitor is already offering.
I think they are forced into early adoption sometimes as well, imo HBM is more of a workaround for them hitting a TDP limit and not being able to improve memory efficiency like NVidia has recently done with Maxwell than it is a design choice.
Soldato
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Its still baloney. The processor market has been road mapped to rigidity since I bought individual components to build machines in the late 90's. Intel knew exactly how to drip feed 'upgrades' back then and it is no different now.
Yes you had larger jumps each time back then but as the heat issue became apparent and the shrinking has reached a critical point you observe the Mhz war ended around 3-4Ghz. Hyperthreading and Multi-cores then came into play which when you pair this to gaming has only required two cores up until the last couple of years.
AMD are way behind intel and cannot compete at the top end. Saying this is why intel have taken their foot off the pedal though is poppycock. They can still innovate, they jsut choose not to as they already know the next two upgrades to force through over the next 5 years.
Expanding into other markets is the way to survive currently. With the 2500K still being good enough to game with and the emerging small but necessary gains with DX12 the only component needing refreshing is the GPU. This is a win for the consumer not lets blame AMD for not pushing intel on and wasting £££ on pointless upgrades to benchmark numbers with!
Yes you had larger jumps each time back then but as the heat issue became apparent and the shrinking has reached a critical point you observe the Mhz war ended around 3-4Ghz. Hyperthreading and Multi-cores then came into play which when you pair this to gaming has only required two cores up until the last couple of years.
AMD are way behind intel and cannot compete at the top end. Saying this is why intel have taken their foot off the pedal though is poppycock. They can still innovate, they jsut choose not to as they already know the next two upgrades to force through over the next 5 years.
Expanding into other markets is the way to survive currently. With the 2500K still being good enough to game with and the emerging small but necessary gains with DX12 the only component needing refreshing is the GPU. This is a win for the consumer not lets blame AMD for not pushing intel on and wasting £££ on pointless upgrades to benchmark numbers with!