Email Marketing Legality.

ChroniC

ChroniC

ChroniC

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I have my own freelance business which has always been run by word of mouth, however I would like to send out email marketing.
As far as I can tell this is illegal, as your technically not allowed to send out an emails that the person has not subscribed too.

Obviously spam rubbish ignores this by being registered by fake names etc.
I am using mail chip to send out campaigns, but they specify that all receipents must have subscribed. :/

So, what can i do? Is there any way to send out to potential clients that I can find on the internet?
 
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Bensons said:
Put it this way. Has anyone here ever responded to an email advert?
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It's more advertising to specific people, not everyone or anyone. How can I send something to someone to advertise my business if it's considered spam?

Advertising lists, are an option but they aren't particularly specific to the businesses I want to target.
 
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I've been working in email marketing for a year now, so can chip in, though it must be trickier for smaller businesses.

We get consumer information in one of two ways:

Directly, through them signing up on our website to receives newsletters or marketing emails, them requesting a brochure, or through events and competitions.

Indirectly, by purchasing marketing lists from 3rd parties.

The latter is getting more difficult as more legislation is being passed on it. For many years, agreeing to 'allowing your details to be passed to relevant 3rd parties' was sufficient to grab all kinds of data, but now you can only purchase data that was collected from a company in the same sector. So previously, we could purchased data that was collected by Mercedes or Waitrose, but now we are limited to companies operating within the travel industry.
 
Thanks Krooton.
My issue is my new site has just gone live, and I can get subscribers to something that no one knows exists. I am working on seo to get it up and noticed
Where would I get these mailing lists, and can they be tailor to be specific businesses and not general categories i.e arts/sports etc.

Aside from that, what would happen if I sent out say 100 emails to people who hadn't asked for them?
 
The rules for email marketing to B2B are different. You are speaking from the perspective of consumer lists in the OP but go on to say you wish to target businesses? B2B is completely different and it is not illegal to prospect by email for B2B.

You must, however, provide them with an opportunity to opt-out of any further marketing communications and if you break this you could be in trouble.

Source - I work for a B2B advertising & marketing data provider.
 
Kol said:
The rules for email marketing to B2B are different. You are speaking from the perspective of consumer lists in the OP but go on to say you wish to target businesses? B2B is completely different and it is not illegal to prospect by email for B2B.

You must, however, provide them with an opportunity to opt-out of any further marketing communications and if you break this you could be in trouble.

Source - I work for a B2B advertising & marketing data provider.
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Ahh so I have missinterrupted the laws on sending emails to sell products to customers.
I shall go google.

Thank you

Boom!! Seems I can
a) the goods and services marketed are restricted to those that the recipient would purchase when acting in a professional capacity, and

b) the recipient is offered a simple mechanism to unsubscribe/opt out od receiving further email marketing messages from the sender
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Yah, B2B customers are different to general consumers.

We get loads from random businesses who have found a director or head of's email address on LinkedIn or similar and want to push a service. Not exactly legal for them to do, but most companies just seem to turn a blind eye.
 
I spend thousands on my very targeted geo email lists because the return is worth it. Definitely invest - I have a mailing list which grew organically to over 12,000 subscribers now which should by theory generate £1 a month per subscriber. My advice is to just buy a list, building one with such little knowledge will take forever.
 
Bensons said:
Put it this way. Has anyone here ever responded to an email advert?
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My usual response is if it doesn't land in the trash to delete them.

are you selling penis enhancement ?
I have a mailing list which grew organically to over 12,000 subscribers now which should by theory generate £1 a month per subscriber
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In reality it's probably £0.01 per customer
 
arknor said:
My usual response is if it doesn't land in the trash to delete them.

are you selling penis enhancement ?

In reality it's probably £0.01 per customer
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£0.01 a customer if you're unaware of what you're doing and you know nothing about the industry, selling eBooks or that trout. I target high CPA paying French niche specific leads. My list of 12,000 generates revenue of around £1/email on average. That's my own grown list - not the one's I invest amounts into.
 
krooton said:
Yah, B2B customers are different to general consumers.

We get loads from random businesses who have found a director or head of's email address on LinkedIn or similar and want to push a service. Not exactly legal for them to do, but most companies just seem to turn a blind eye.
Click to expand...

linkedin have an offering to help marketing generate leads for sales.
 
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