Where do Heart get all their money from?

BBC Radio 2 is one of the worst, it's on at work during the day and they play the same few songs over and over again, can't believe the license money is being wasted on that crap.
 
Capital is absolutely awful for repeats. I remember a good 6-8 months ago they interviewed Taylor Swift on the morning show and I thought at the time that they were going to play her songs a bit over the next few weeks.

Turned out that the next few weeks one of her songs was played, quite literally, every five or six songs. Inbetween those songs? "Win tickets to Taylor Swift's upcoming concert only with Capital".

How these stations stay in business is beyond me. I now listen to a Dutch radio station called SlamFM, I listened to this almost exclusively whilst I lived there and they're brilliant. Helps me keep my Dutch in an almost understandable state too.
 
I used to run the chat side of Heart Games, their online bingo and slots site.

That can turn over £30-40k on a quiet week, looking at several hundred thousand pounds a quarter coming in there.

They have lots of little revenue streams coming in here and there, plus those comps aren't normally free, used to charge a phone call fee.
 
I have no idea how licensing music for radio play works, but I can't imagine that it's cheaper to play what amounts to a Now CD from six years ago. So why do so many commercial radio stations do that?
 
Diddums said:
Been listening to this a bit recently as most of the radio stations in this country pick three or four songs and play them until you wake up screaming I KNEW YOU WERE TROUBLE WHEN YOU WALKED IN!!!!!!!

Anywho, one thing I've noticed is that this radio station has a seemingly bottomless pit of wedge. Every other week they're giving away £10k every day and sometimes a whopper of £100k.

Where does this cash come from? Is there really enough cash in radio to maintain an entire staff, all the contracts and library and still dish out this amount of money?

Seems a bit odd to me, especially when the likes of Kiss are giving away £1k a month or so.
Click to expand...

I give in, is it the National Lottery ?
 
A bunch of people sit in a room and decide what should be on the playlist, this is also influenced by A&R and PR people from record labels that will in some cases throw money for certain records from artists to be played on air.

It is very lucrative and also I dislike it very much, if you're working in a retail store and you hear "all of me loves all of you" a dozen times a day it starts to get on your nerves.
 
Heart and Capital are both Global Radio. If you think they struggle to make money, consider their sister station Classic FM, also known as "We only play adverts for a few minutes an hour but can somehow afford Myleene Klass to present on the weekends"
 
I got to the point of not being able to listen to heart due to the constant competitions.
Half my work journey was it.
It drove me crazy and I just stopped listening. Adverts for the competition were just too many also.

Haven't listened to it for months, but reading this I cab hear that damn 'who's on heart' thing. It's imprinted in my head
 
You must log in or register to reply here.
Back
Top Bottom