Google = Alphabet

Google = Alphabet

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Yeah, interesting but doesn't really change much for end users. Google isn't going anywhere :)

Google’s main business will include search, ads, maps, apps, YouTube and Android and the related technical infrastructure. Nest will report up to Alphabet.
 
Seems a bit pointless and equally brave.
I suppose it is bit of both, equally i think its good sense, I guess Google has become so much more, so much bigger and diverse, its no longer the search engine its so so much more, I guess they are just allowing the Web based side to regain its identity, and the parent company can be free to be dynamic and grow without risk of its other ventures defining the google name.

Plus that domain name is awesome!
 
Alphabet will be the umbrella company, Google will remain....

There is no story... Unless you believe they'll dump the Google name and screw with everyone's mind. Google has become a staple term in the English language!
 
Seriously why do this? Why re brand something that basically dominates the market already?

See the link above... they're making some entities, unrelated to google's business, separate organisations with their own CEOs under alphabet. It also means that Sundar, who they seem to have groomed to take over, can now be CEO of Google while they retain oversight and can develop other rather different businesses that interest them.
 
Good to see the .xyz domain being used

Why specifically .xyz? I think it's one of the naffer gTLDs that have been introduced. abc.xyz is a lovely domain but for obvious reasons; a random domain on .xyz would still look a bit cheap. I recently purchased an .io domain for a personal webserver as "io" is loosely computing related.
 
Why specifically .xyz? I think it's one of the naffer gTLDs that have been introduced. abc.xyz is a lovely domain but for obvious reasons; a random domain on .xyz would still look a bit cheap. I recently purchased an .io domain for a personal webserver as "io" is loosely computing related.

I've got a .xyz domain I want to use for a maths/stats related personal website.
 
I don't think it's that much of a non-story. I find it interesting that the founders have chosen to take charge of a new 'holding' company instead. I've read in the past that Sundar has been more and more in charge of the day to day, but I think with this, he is more in-charge and can decide the direction of the company, including changing it (albeit not radically) if he so wishes. To me, it shows that the core offering of Google is no longer Larry and Sergey's 'baby', and they are delegating away that responsibility while they focus on other aspects of the business.

How much of a difference it will make, only time will tell, but I do think that changes could happen now, particularly if Sundar has something in mind for what Google is doing.
 
Seriously why do this? Why re brand something that basically dominates the market already?

they arnt google will stay google, but all thier weird and wonderful companies and creations wond be they can be branded other stuff and avoid risking smearing the google name when thier experimental whatchumacall it flunks etc
 
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