I found my overclocked xfire 7950s game roughly the same bench results as the top overclocked single 980s on the forum.
Im suprised at the power comsumption of the 970, i thought they were supposed to use a lot less.
I still think if hes building a new system a 970 would be an ok upgrade, personally i would save a bit more and grab a 980ti.
Some do some don't, like all Maxwell cards as long as they are running with in certain parameters the efficiency of them is good. really good, if they ain't operating in that zone (which can be true of even factory overclocked Maxwell cards) the power consumption goes up a lot, not just a bit, a lot and they end up supping just about as much power as a 290/X.