Lord's Prayer cinema ad snub 'bewilders' Church of England

Buddy

Buddy

Buddy

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http://www.bbc.co.uk/news/uk-34891928

However, the Digital Cinema Media (DCM) agency, which handles British film advertising for the major cinema chains, Odeon, Cineworld and Vue, refused to show the advert because it believed it would risk upsetting or offending audiences.
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"The Lord's Prayer is prayed by billions of people across the globe every day, and in this country has been part of everyday life for centuries."
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What are your thoughts? Would you be offended if this came up? Do you think the DCM's actions were correct? Would it be more acceptable as a routine TV advert?
Is this a reflection of UK's secular nature?

I personally don't think there is anything wrong with it. After all aren't we all for free speech?


Please dont make this into a discussion about the validity of religion.
 
Bit of an odd one! Many movies portray various religious themes, including star wars. Jedi being a formally recognised religion!
I fail to see how it's offensive in the slightest!
 
More about it not being appropriate for paying customers rather than a Freedom of Speech issue.

Wouldn't expect the Church to promote Star Wars on Christmas day, not because of a Freedom Of Speech issue but because it wouldn't be appropriate.
 
Wouldn't be offended by it but its not really the appropriate place for an advert of that nature or at the very least shouldn't be pushing specific religious elements even if its purpose is to raise awareness of what the faith (thinks it) can do for people.
 
The Church called the decision "plain silly" and warned it could have a "chilling" effect on free speech.
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Since when has free speech ever applied to businesses? If they don't want to broadcast your message, they don't have to.
 
What a surprise, church being underhanded to make a point. There's no way they didn't know about the policy or what the outcome would be.
 
MrMoonX said:
Good we don't need this crap before something as epic as Star Wars
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I have a right to exist and to operate outside of other people's beliefs. A belief is their own personal agenda. Period.

I remember allowing a youngish guy to pass on a US plane, and getting some reference to lord and jesus thanking me for being nice. Quite offensive to me to be honest - nothing in my world exists or is driven by religion.

If I see something on at the cinema.. adverts are adverts.. and unfortunately that also extends to religion. Except the UK protects against unproven claims - so that, just like Clairols' banned advert, applies to religious claims. :D

An advertiser's decision has nothing todo with free speech. It's business. If a religion wants free speech then it can stand one of it's followers outside the cinemas in the cold and rain to spout their message.
 
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It's certainly not offensive and I have no objection to it being shown.

Maybe they should also ban any Christmas adverts as Christmas is a Christian Festival celebrating the birth of Christ. But wait, that delivers the business from lack of advertising revenue so can't offend. ;)
 
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