That would be staggeringly high and not even worth doing when factoring in overheads. Nope.
OCUK Black week deals
- Thread starter Diagro
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That would be staggeringly high and not even worth doing when factoring in overheads. Nope.
So now you understand how little they have to play with when making discounts...
its not 90%. Nowhere near that.
Anyway it's their shop, they can charge what they want. Just a bit deflating to see their mega 1000 off deals extends solely to a 38 grand driving simulator which wouldn't shift at half price.
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It frightens me that people in this thread have very little understanding how the world around them actually works.
That list of deals I posted, is pretty much entirely covered by manufacturer rebates where the manufacturers put money in to feature their products on the deals.
Lets look at an example.
I am currently making a -16%+ loss on every RGB keyboard that I sell on black friday. This will be resolved via a rebate to allow me to break even at the end of the promotion.
This rings true for a lot of the other stuff on there.
Black Friday deals are heavily supported in our industry to generate sales and brand awareness. Someone having a Corsair keyboard for cheap is likely to go around the forums he posts on for the following year telling everyone about how great his corsair keyboard is. This is called marketing and this word of mouth method is very effective in online arenas such as forums and social media.
Seriously, if you think that we should be making 20%/30%/50% margin, Gibbo says you should send your CV because he wants to give you a Job.
¯\_(ツ)_/¯
To be honest, I was being conservative. It's probably less than 5% margin for CPUs.
Except Skylake. Suspect some hay is being made there.
You are way off! These are high performance computer components, not clothes!
Having worked for Cooler Master as Sales Rep in the UK with OcUK as one of my accounts, I can confirm this. We worked very closely with the OcUK boys to come up with attractive deals, that required extreme amounts of investment from vendor side and cutting of already slim OcUK margin to keep end users happy.
No pleasing some though.....
We were under performing
Here's the first of our 50% margin products.
GET YOUR WALLETS OUT LADS, THESE WONT LAST LONG !
Intel Core i7-6700K 4.0GHz (Skylake) Socket LGA1151 Processor - Retail @ £699.99 inc VAT
Take control with the 6th Generation Intel® Core™ processors codenamed “Skylake-S”. The i5 6600K is the flagship processor of the Skylake-S line-up that features exceptional performance that is increased by up to 22% and offers 6x faster storage bandwidth for quicker media access, all this means for an all-round more responsive PC. The ‘K’ prefix shows that this CPU is Unlocked and has overclocking enabled this is great news for extreme gamers and enthusiasts. Improved overclocking is supported on the 6700K when in conjunction with Z170 chipsets only, it uses the BCLK (base clock) overclocking feature.
The Intel® Core™ i7 6700K boasts a 4.0 GHz base frequency and 4.2 GHz turbo frequency, the processor is also built on a 14 nm process, with a 95 W maximum TDP. The chip is a Quad-Core design with 8 threads. Integrated into the processor is Intel® HD Graphics 530 which delivers mainstream-level graphics with discrete-level performance and has full support for DirectX 12 API. Intel’s 6700K is fully unlocked allowing you to tune performance and obtain higher frequencies when used with Intel 100 series chipsets. Previous generation Intel processors such as the Intel® Core™ i7-4790K processor used DDR3 memory, typically running at 1600 or 2133MHz. The Core i7 6700K have an enhanced memory controller that supports DDR4 memory, giving you a very healthy performance boost over DDR3.
Intel® Core™ i7 is a brand name applies to several families of desktop and laptops, The Core™ i7 brand targets the business and high-end consumer markets for both desktop and laptop computers, and is distinguished from the enty-level Core™ i3 and the more mainstream Core™ i5.
Intel® HD Graphics 530 can easily deliver an amazing visual experience in resolutions all the way up to Ultra HD 4K, so you can make the most of 4K displays. The Intel® Core™ i7 6700K also has support for the latest graphics APIs such as DirectX 12, this means that you will be able to run mainstream games and apps up to 2x better graphics than previous generation processors. Intel's on-board graphics processor is up to 28% faster than previous generation GPUs.
Features:-
- Updated packaging materials
- Supported by new Intel Z170/H170 series chipset
- Latest Dual Channel DDR4 support upto 4000MHz+
- High performance HD graphics
Specification:-
- Lithography Process: 14 nm
- Cores: 4
- Threads: 8
- Frequency: 4.00 GHz (Turbo Mode 4.20GHz)
- Integrated Iris (HD 530) Graphics with 350MHz base clock and upto 1150MHz max GPU clock
- Cache: 8MB shared L3
- Memory Controller: Dual channel DDR3/DDR4 1600/1866/2133/2400/2666/3000/3200/3400/3600/3866/4000+ MHz
- Socket: LGA1151
- Memory compatibility: All DDR3L 1600MHz and DDR4 is compatible (Check your motherboards manual)
- 3yr Warranty
Was £341.99 Inc. VAT
Only £699.99 inc VAT.
ORDER NOW
Here's the first of our 50% margin products.
GET YOUR WALLETS OUT LADS, THESE WONT LAST LONG !
Intel Core i7-6700K 4.0GHz (Skylake) Socket LGA1151 Processor - Retail @ £699.99 inc VAT
Take control with the 6th Generation Intel® Core™ processors codenamed “Skylake-S”. The i5 6600K is the flagship processor of the Skylake-S line-up that features exceptional performance that is increased by up to 22% and offers 6x faster storage bandwidth for quicker media access, all this means for an all-round more responsive PC. The ‘K’ prefix shows that this CPU is Unlocked and has overclocking enabled this is great news for extreme gamers and enthusiasts. Improved overclocking is supported on the 6700K when in conjunction with Z170 chipsets only, it uses the BCLK (base clock) overclocking feature.
The Intel® Core™ i7 6700K boasts a 4.0 GHz base frequency and 4.2 GHz turbo frequency, the processor is also built on a 14 nm process, with a 95 W maximum TDP. The chip is a Quad-Core design with 8 threads. Integrated into the processor is Intel® HD Graphics 530 which delivers mainstream-level graphics with discrete-level performance and has full support for DirectX 12 API. Intel’s 6700K is fully unlocked allowing you to tune performance and obtain higher frequencies when used with Intel 100 series chipsets. Previous generation Intel processors such as the Intel® Core™ i7-4790K processor used DDR3 memory, typically running at 1600 or 2133MHz. The Core i7 6700K have an enhanced memory controller that supports DDR4 memory, giving you a very healthy performance boost over DDR3.
Intel® Core™ i7 is a brand name applies to several families of desktop and laptops, The Core™ i7 brand targets the business and high-end consumer markets for both desktop and laptop computers, and is distinguished from the enty-level Core™ i3 and the more mainstream Core™ i5.
Intel® HD Graphics 530 can easily deliver an amazing visual experience in resolutions all the way up to Ultra HD 4K, so you can make the most of 4K displays. The Intel® Core™ i7 6700K also has support for the latest graphics APIs such as DirectX 12, this means that you will be able to run mainstream games and apps up to 2x better graphics than previous generation processors. Intel's on-board graphics processor is up to 28% faster than previous generation GPUs.
Features:-
- Updated packaging materials
- Supported by new Intel Z170/H170 series chipset
- Latest Dual Channel DDR4 support upto 4000MHz+
- High performance HD graphics
Specification:-
- Lithography Process: 14 nm
- Cores: 4
- Threads: 8
- Frequency: 4.00 GHz (Turbo Mode 4.20GHz)
- Integrated Iris (HD 530) Graphics with 350MHz base clock and upto 1150MHz max GPU clock
- Cache: 8MB shared L3
- Memory Controller: Dual channel DDR3/DDR4 1600/1866/2133/2400/2666/3000/3200/3400/3600/3866/4000+ MHz
- Socket: LGA1151
- Memory compatibility: All DDR3L 1600MHz and DDR4 is compatible (Check your motherboards manual)
- 3yr Warranty
Was £341.99 Inc. VAT
Only £699.99 inc VAT.
ORDER NOW
I don't think people quite understand retail, only things that go on these ridiculous sales are the ones that were overpriced to begin with or it's **** stock the retailer is getting rid of. Sometimes they may sell at a small loss or break even point to attract customers but no one is going to sell you a high quality item at a huge loss.
But they make 50% margins don't you know!
Soldato
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They make less than 10% on processors http://www.intc.com/priceList.cfm
this is a master distributor price list.
we have to buy off these distributors who make 2-3% on every CPU they sell.
Essentially, expecting a popular and quality item to be discounted by 20 nevermind mythical 50 percent is lunacy seeing how margins are getting thinner for most retailers. Look at how much money Amazon has been making since it's inception
People see RRP and 50+ percent off and they turn into some primal frenzy that can drive them to hurt another human being as if they are fighting for last drop of water on Earth. So glad lot of retailers not bothering with the hassle of these sales on their premises this year and going online. I see very few genuine bargains during these times, mostly people being chuffed that they just bought that Polaroid TV for £200 as it was £600 so they are delighted they pummeled that person next to them for that 66% discount when in reality it never cost that to begin with.
Essentially, expecting a popular and quality item to be discounted by 20 nevermind mythical 50 percent is lunacy seeing how margins are getting thinner for most retailers. Look at how much money Amazon has been making since it's inception
People see RRP and 50+ percent off and they turn into some primal frenzy that can drive them to hurt another human being as if they are fighting for last drop of water on Earth. So glad lot of retailers not bothering with the hassle of these sales on their premises this year and going online. I see very few genuine bargains during these times, mostly people being chuffed that they just bought that Polaroid TV for £200 as it was £600 so they are delighted they pummeled that person next to them for that 66% discount when in reality it never cost that to begin with.
Something in UK law somewhere, that an item needs to be sold for X price for at least 28 days, for it to be considered a sale when the price is dropped. Or something like that anyway.
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