like people who 'work in media' when they basically buy or sell advertising space for clients
Yeah. In my opinion, you're in sales. Doesn't matter the niche. You don't adopt the niche, you adopt the role. Which is sales.
You're a salesman.
I'd personally find it "off" to claim that I'm IT when all I'm doing is selling enterprise solutions without knowing the ins and outs like one of the on-the-ground technicians does.
Of course, though... to be a totally competent salesperson you really SHOULD understand it...
So you can easily overcome objections in the heat of the moment.
I work constantly in the grey area. I'm a copywriter, which is selling in print. No namby pamby agency crap with monkeys climbing ferris wheels. It's all about the product and why it matters to you, as the reader.
And there are so many lazy copywriters out there who DON'T do the work -- just like a lazy salesperson -- to completely understand the ins and outs and make themselves and the product "one being", so to speak.
So they end up spouting crap, promising lies and generally making the whole experience for buyers a nightmare. Expectations and delivery are everything, so that's a major focus in my work. I will never hype anything. If it deserves hyping, sure. Otherwise... nah.
The best salesperson has a product that's good, and a person that could benefit from it. It's as simple as that.
And it gets my gourd when I see people promoting themselves with testimonials from others saying "they could sell water to a fish... ice to an eskimo... boots to a bootmaker..."
Why would you want to? All that tells me is that they're likely an unethical POS.