People used to recommend the gtx780 over the 290/x and say Vram is not a problem and never will be. The gtx780 at the time was as fast as the 290x so i can see why a little. The 290x had better specs though and look at it now. Those recommending the gtx780 mainly because it's Nvidia look daft. I can see dx12 making the amd cards look even better.
https://www.techpowerup.com/reviews/ASUS/R9_380X_Strix/23.html
My contention there is that for a lot of those benchmarks they haven't actually retested the 780 in ages (even sometimes when they say they do) and they are usually rev A cards at reference clocks - whereas until fairly recently the 290 were AMD's top cards and were the ones actually tested in comparisons.
The revision B 780 cards on that 1440p chart for instance would mostly be putting up scores that would put them at about 125% out the box, mine would be there with the 780ti out the box at ~130% - though that does still show the 290X having weathered time more.
Not that long ago I tested mine at max OC against someone with a 290X Tri-X at max OC and still just about edged it (EDIT: In comparison the 780 GHz edition on release was often showing an OC model 290X a clean pair of heels in review benchmarks).
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