The way I see it, broadcasters need to adapt. My Adblocker is here to stay, and if I ever figure out how to block ads on my Android phone (hint hint) I'll be blocking ads on that too. If I was running a business and people found a way to reduce what I earn, I'd adapt, not whinge to everyone about it. It's not my problem that this is what the Internet has come to, I block ads and I have absolutely no guilt over it. Some sites have adapted, they simply block access until I turn off my Adblocker. That's fine, I just don't go there anymore, or if it's a decent site ill add an exception. Likewise, if a site has a few small ads dotted about that aren't intrusive I'll be more than happy to tolerate them. Where I have an issue is ads that have sound, pop up ads, and ads that restrict me from doing what I want, as well as those in-text ads (Hexus anyone?).
This whole issue isn't the result of businesses employing these tactics, it's the result of us letting them get away with it. Any business which loses customers due to stuff like this would ordinarily fold, but because we've allowed it to evolve in to what it is today, they will do it and it will get worse until one day your Satnav interrupts your route to advertise biscuits or something.
I couldn't care less about lost revenue to companies. If they weren't so greedy in the first place this situation wouldn't exist. Adapt or die. It's not rocket science.
