Nothing for loyal customers

Soldato
Joined
6 May 2009
Posts
20,431
Why do many companies now only offer new deals and big savings to new customers instead of offering things to loyal existing customers?

I have been with Sky now twice and both times after a year I left as the prices all shot up and the savings were only available to new customers. In a months time I will need to decide and am on the verge of leaving Sy for a third time as my current package is going up £55 a month! Annoyingly they send us flyers for massive discounts that only apply to new customers - any point in that or is it just to force us to leave and join after another year?

Its not just Sky, I have seen other companies offreing big discounts to new customers but nothing to loyal ones - primarily companies like banks, phone companies, tv and broadband providers though
 
Ring em up and tell them straight, you'd be amazed at the "loyal customer deals" available to those about to leave.

If they dont then follow through and leave, hassle as it is
 
Ask OCUK for a discount and see how far you get.

Customers have a certain amount of inertia and Humans are creatures of habit. Also the more services you have with one company the more likely you are to stay, hence the 'Triple play' offerings from nearly every provider and now the 'Quad Play' offerings available from BT/Sky later this year and Virgin/Talk Talk already.

Once you're a customer you're inherently more likely to remain a customer.
 
Every company in the uk does this in some shape or form. If you don't renew they either try and whack the price up hoping you don't notice, or just leave you too it. It's only when you try to cancel they offer you discounts.

The worst of these are insurance providers and mobile providers.
 
Why do many companies now only offer new deals and big savings to new customers instead of offering things to loyal existing customers?

I have been with Sky now twice and both times after a year I left as the prices all shot up and the savings were only available to new customers. In a months time I will need to decide and am on the verge of leaving Sy for a third time as my current package is going up £55 a month! Annoyingly they send us flyers for massive discounts that only apply to new customers - any point in that or is it just to force us to leave and join after another year?

Its not just Sky, I have seen other companies offreing big discounts to new customers but nothing to loyal ones - primarily companies like banks, phone companies, tv and broadband providers though

You've left twice now and are still unclear on how customer retention/growth strategies work?
 
Sky?

It's a joke of a company. You pay them large ££ and still get adverts.

Just leave Sky.

£70 a month an they still queeze adverts left right and centre :(
this is coming from a sky customer who just downloads stuff on catch up.

anyho i heard night manager is a good watch, i wont ever know now cause i missed it, allso missed peeky blinders, ffs bbc sort out your on demand service instead of selling it all :(

all bbc stuff should be free on demand in the uk, and i mean all of it. How can they rape us for money then sell it on amazon and crap :( grrr

http://www.bbc.co.uk/programmes/products/34281

see we payd for that

and night manager can i watch that hmm let me me try
http://www.bbc.co.uk/programmes/p03g13rt/episodes/guide
its a massive joke, why shouldnt i torrent that, damn well payed for it just cant watch it!
 
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I've noticed the same. With Vodafone I usually still get pretty good deals however BT who I get internet through are adamant that you cannot have new customer prices. I saw an offer for Infinity 1 for £12 and tried to downgrade my Infinity 2 to this. I had to downgrade as my new house can only get 35mb max. I managed to get it for £16 a month in the end as long as I signed in for a year.
 
Unless you are really keen on your sport... I don't get paying for TV.

Heck, I don't even have an aerial plugged in any more.
 
So you signed up for an introductory offer, more than once, that you knew was going to go up in price once over? I don't see the problem.

You've been doing the same dance with them for years, you know how it works and are choosing to keep going back.
 
Madness isn't it.

The savings that must be there from cutting down on all the marketing blurb that comes through the letterbox alone would be enough to retain loads of customers if they actually did that and passed it on.
 
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