You're forgetting the 1070 will only be £50 more or so, and will have drastically improved performance over Polaris.
At current exchange rates we are looking at £320 including VAT,once the cheaper AIB cards come out and for the first run it is probably the £375 Founders Edition cards.
That's assuming AMD are still around by then!
I doubt AMD can survive another round this year.
TBH I wish they'd go under sooner rather than later. At least it will be a complete end to the fanboy wars here.
All we'll have to choose from will be NVIDIA. No arguing, debating, ridiculing, trolling etc.
Sooner it comes, then sooner we can all move on from enthusiast forums like this one - it will be pretty boring when everyone's running the exact same hardware IMO.
Then if you just buy a console yourself and stop being so desperate to wish AMD to go under just because you said your next card will be Pascal. 9000+ people should lose their jobs - good one! Then you don't need to also go on enthusiasts forums too,hence avoiding all the wars!!
But if buy a console you have zero need to care about the hardware then plus AMD is probably slightly less likely to go bankrupt!
Purchase justification is why half these wars happen anyway.
The other half happens since hardware enthusiasts tend to be stubborn!
If AMD brings out a card that is 390x-980ti performance and is energy efficient for sub £200 then I would buy one in an instant. No doubt Nvidia's new offerings are going to be way out of my price range so it would be nice to have an affordable upgrade. I don't really care about ultra high end as I just want a energy efficient card that is a upgrade from my 780.
I hope,but best to see how this pans out over the next six weeks or so IMHO.
I think some people are getting hysterical over AMD launching "after" Nvidia.
Nvidia for most of the last 8 to 10 years,has launched cards using GPUs on new nodes,AFTER AMD.
It has not really done them any harm! Point in case was Fermi,and they still had decent market share!
I would rather AMD does a decent launch,prices the cards properly and makes sure they are close to perfect as they can.
Look at the R9 290/290X rushed launch?? If AMD had delayed it another month or so,and launched with decent coolers,and sorted out some of the other issues,the whole line would have not been jinxed as being hot and noisy.