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AMD looking for MArketing Director
- Thread starter beany_bot
- Start date
I see your point - but someone capable of doing the job, capable of applying and being successful but doesn't have 10+ years of experience doing the job probably wouldn't be put off by the requirement in the advertisement and those that are probably aren't the kind of people they want doing the job.
I agree though that what AMD need right now is someone with a fresh perspective.
Oh how wrong you are. If it only it was that simple.
If only it was as simple as obtaining market share?
It is approximately exactly that simple, actually.
Let's see... would I rather buy 2 polaris or 1 pascal? Polaris in CF will always outperform 1 pascal at the same price point. NVIDIA could be blown out of the water if AMD price right. I'm pretty sure even selling at £200 would profit them far more from sheer frequency of sales than trying to compete with NVIDIA price point. AMD simply lacked the quality component, but with this new die shrink it's impossible to get a bad card. Consumers will always be happy with performance so the main variable is price. NVIDIA will be too proud to lower their prices, so this gives AMD a chance to capitalize and regain market share. If they fail this, they are doomed.
I think that might be above my pay grade, but thanks for the nominations folks. I'll stick to solving problems and helping people.
The pay grade comes with the job....... or else I could have stayed a simple developer earning 1/3 of what now as a contractor.......
No... If only gaining market share was a simple as having lower prices than your competitor. It's not that simple. People have to believe that your product is a good choice. Price is only one piece of the picture. That's where marketing comes in. Trust me.
Your comment reminds me of the old joke about the guy selling kitchen appliances for £29.99 that cost him £35.00 each to manufacture.
"But how do you make up the loss?"
"Volume!"
In other words, AMD need to make as much money as they can and it's not all about market share.
Can't be too hard can it?
A long slow shot of a mountain range, storm brewing in the background, then, kaboom! lightning strikes, orchestral soundtrack starts up then movie trailer voice man saying 'The world's fastest GPU is introduced'*
*"in AMD testing, based on AMD system with AMD research and development team (Fred in his shed). These results have not been independently verified, only regurgitated by AMD 'economically induced' youtubers. AMD make no guarantees that these results can be achieved by end user."
A long slow shot of a mountain range, storm brewing in the background, then, kaboom! lightning strikes, orchestral soundtrack starts up then movie trailer voice man saying 'The world's fastest GPU is introduced'*
*"in AMD testing, based on AMD system with AMD research and development team (Fred in his shed). These results have not been independently verified, only regurgitated by AMD 'economically induced' youtubers. AMD make no guarantees that these results can be achieved by end user."
Can't be too hard can it?
A long slow shot of a mountain range, storm brewing in the background, then, kaboom! lightning strikes, orchestral soundtrack starts up then movie trailer voice man saying 'The world's fastest GPU is introduced'*
Sounds awesome. You'd be great. And then after that your phone rings and a voice says: "Hey, welcome to job, it's Lisa. Samsung will give us a better deal if we agree to another hundred-thousand on the mobile Polaris. Do you think you can get us deals with Lenovo and Dell with their new range and by the way what's your forecast on throughput on the current gen pipeline because our margins on this Samsung deal are 12% and I need to know what are risk factor is in dollars of not clearing backstock, because if we calculate wrong it's going to cost us $8m. If you could let me have your forecasts by the end of the week, that'd be great. Also, ring round your contacts and see if you can get any idea what price point Nvidia are going to aim their 1080Ti at. Thanks!"
Director of Marketing != Making Adverts. I don't know that it would entail all of the above, but marketing is certainly a Hell of a lot more than assembling nice looking slides from the numbers engineers send you.
Soldato
- Joined
- 19 Oct 2008
- Posts
- 6,088
Funny thing to me is - surely they'd be trying to head hunt people into these type of positions to find people who they can already see excel at their career? Maybe they are but just need to advertise too.
marketing - just need more pics of boobs, semi nekid woman, job done, Oh and a few fit blokes in vests for the females
marketing - just need more pics of boobs, semi nekid woman, job done
, Oh and a few fit blokes in vests for the females
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Well you can't really assume anything like that until you know how much it costs AMD to make and sell a card versus profit. It could be very cheap to make. Given that lower end cards would cost similar in terms of manufacturing process, I'd wager they could definitely sell Polaris cheaper than Pascal, solidify a reputation for quality at affordable price and win market share.
They have had that reputation for years anyway. Everyone knows the 390 is a better choice than the 970. Yet the 970 sells way more. It's down to marketing.
Caporegime
- Joined
- 9 Nov 2009
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- 25,911
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- Planet Earth
Its down to the fact that AMD botched the R9 290/R9 290X launch. I know that both cards undercut similar performance Nvidia cards by a decent amount,but AMD should have spent an extra £10 to £20 on the cooler and it would have still been a cheaper card. Plus since they were trying to get the cards out as quickly as possible for like one to two months there were no non-reference cards.
Nvidia realised that the cooler was crap at lower fanspeeds,so sent some cards out to reviewers as they had noticed the cards throttled at lower fanspeeds. It just shows you how much on the ball they were,yet Nvidia Boost version one had some issues,which AMD PR were seemingly unaware off.
If AMD had launched the R9 290 series with a much better reference cooler,the bad PR which the series got as being hot and consuming a lot of power would have been somewhat reduced.
AMD just rushes things out,if they had delayed the R9 290 series launch so they could get a better cooler out,or at least had some non-reference models made with better coolers,it would have changed the perception of things.
Look at the GTX580?? Nvidia worked on a better cooler for that,and the bad PR from the GTX580 did not stick with it.
I don't think these new cards will suffer the same fate as previous generations aka fade into obscurity. The die shrink is a huge deal.
Why is it a huge deal?
They will be selling essentially the same product they have been selling for 3 years now. Hawaii performance, now with a bit less power usage. Same or higher price. Not a particularly great strategy to grab share back.
they need good prices WHILE nvidia are busy trying to rip people off charging high end for midrange cards
If that tactic worked in the past they wouldn't be where they are now.