I'm sure OCUK and other retailers would prefer to have plentiful supply to be able to fill orders rather than making an extra £40-£80 on each one.
Definitely OCUK, competitors which usually sell less are probably rather happy.
I think many people who would never bother with other etailers still checked every UK website (I know I did, then saw the prices and ran back here - like the GLH for 670£).
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