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Radeon RX 480 "Polaris" Launched at $199

Futures said:
When did this £ and one of these $, alone with a EU without the a UK come in between me and a new GPU?
What is the world coming to, when did gaming get so political. :confused: I do not care

Can i have a rx480 now? :D
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When the politics means you're paying £275 for something that was £240 yesterday.
 
Scougar said:
What a wonderful excuse for a price increase.
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Yep, my thoughts exactly! It's like when they were saying that the £ is at it's lowest since 1985, it's just not true, dec 2008 to march 2009. There is so much misinformation going around it's facepalm worthy.
 
Well, hype side, sensible people have always expected this to be 390X-ish performance based on specs. At the hight of the hype I was carried away it might even be better than 390X (and by that I mean slightly better, not decisively better) but looks like it'll probably fall right below it.

Still, I think that the target audience of this card won't be disappointed. Going from a 380 to near 390X performance for this price is superb.

Either way, I'm holding off on buying since I'm looking to move to the EU side again, so I'll worry about upgrades once I've found my new job and get my first € paycheck (it's been a while)...
 
AlamoX said:
this £ rate, seem to be here to last a lot longer than expected
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Than expected? Every remotely reputable financial institution and economist was forecasting a serious drop in the pound and that the pound would remain depressed for a long time. The only people who "expected" it to bounce right back up were Leave campaigners who kept insisting it would despite all evidence to the contrary.

Higher prices are going to be here for quite some time, I'm afraid, and that is exactly what most people expected and said.
 
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spikerules said:
Hang on hasn't the £ gone back up? Not to what it was but it has claimed again.
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Nope it has dropped further today!

Live rate: 1.339, bank rate this morning 1.32!!!
Last week peak: 1.49
OcUK typical stock booked: 1.42-1.44 but not yet paid for (30-60 days credit)


This is why prices has risen slightly on *SOME* lines, some we have managed to hold and others infact decreased.

But if the rate continues slipping under 1.35 today then I am afraid prices will move upwards again slightly as I did say under 1.35 was our trigger or increasing further, though we are monitoring throughout the day before taking any knee jerk reactions because when markets open it could recover back over 1.35 at which point we can hold our prices. :)
 
SiDeards73 said:
Well it seems Sapphire have confirmed what a lot of people expected

https://www.reddit.com/r/Amd/comments/4pzklb/sapphire_ed_i_would_not_upgrade_from_390_to_480/

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You can interpret that in multiple ways. From what i got is he is hinting its going to be slightly faster than 390/390x but not that much faster to be considered a proper upgrade. He even side fury owners. ;) Which is why he said in his opinion would consider it more a side grade.

Like if i was to go from my 980Ti to a 1070 it would be more a side grade than anything but when you overclock the 1070 yes it would be faster in most games but not really worth swapping from 980Ti to 1070.


He said something like:

Reason why is 390, 390x, Fury / 980, 980Ti these are cards that deliver amazing performance already

and im not telling you the 480 wont equal or even better because im not going to tell you what that is.
What i am going to tell you is that you already have amazing performance and will end up being more of a side ways move instead of a true upgrade.

take it as u will ;)
 
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SiDeards73 said:
Well it seems Sapphire have confirmed what a lot of people expected

https://www.reddit.com/r/Amd/comments/4pzklb/sapphire_ed_i_would_not_upgrade_from_390_to_480/

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To be fair, he's not saying that there's absolutely zero reason to upgrade, just that he wouldn't. And I assume most wouldn't, as even with reasonably optimistic expectations(in between 390X and Fury), it wouldn't exactly be much of an upgrade over a 390 still.

I imagine most people dont upgrade without a fairly significant improvement in performance, but that doesn't mean nobody will.

Gibbo said:
Nope it has dropped further today!

Live rate: 1.339, bank rate this morning 1.32!!!
Last week peak: 1.49
OcUK typical stock booked: 1.42-1.44 but not yet paid for (30-60 days credit)


This is why prices has risen slightly on *SOME* lines, some we have managed to hold and others infact decreased.

But if the rate continues slipping under 1.35 today then I am afraid prices will move upwards again slightly as I did say under 1.35 was our trigger or increasing further, though we are monitoring throughout the day before taking any knee jerk reactions because when markets open it could recover back over 1.35 at which point we can hold our prices. :)
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UGH.

So annoying.

Not you, just this whole situation.
 
Scougar said:
What a wonderful excuse for a price increase.
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If the value of the national currency falls, then the price of goods from abroad rises. This is basic economics, not contestable and it's frankly bizarre that you expect retailers just to shrug and see profit margins diminish.

spikerules said:
Hang on hasn't the £ gone back up? Not to what it was but it has claimed again.
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Not remotely to where it was. It's currently bouncing along around 1.34 to the dollar. It was 1.5 when the market thought we'd stay in the EU and wavering up and down around 1.4 for much of the past six months whilst the referendum war waged back and forth.

It dropped further on Friday.
 
h4rm0ny said:
If the value of the national currency falls, then the price of goods from abroad rises. This is basic economics, not contestable and it's frankly bizarre that you expect retailers just to shrug and see profit margins diminish.



Not remotely to where it was. It's currently bouncing along around 1.34 to the dollar. It was 1.5 when the market thought we'd stay in the EU and wavering up and down around 1.4 for much of the past six months whilst the referendum war waged back and forth.

It dropped further on Friday.
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Did the prices drop suddenly when the rate went up or does it only work one way?
 
rowedogg said:
Did the prices drop suddenly when the rate went up or does it only work one way?
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Don't know as I don't follow OC prices closely, but generally minimum prices are forced up by currency values and maximum prices are forced down by competition. These are the two big economic factors. One pushes up and the other pushes down and together you end up with goods sold at a price that the vendors collectively can tolerate.

If vendor A is selling with a £20 margin and vendor B sells at a £8 margin, then A quickly lowers prices and this progresses until they've both reached the level that they can't tolerate any lower margins. But if exchange rates force the base price up then it has to rise.

Two different pressures but yes, generally prices fall when a currency strengthens.
 
Nasher said:
Depends. The place they are importing from are most likely also having a slump so they will get to buy cheaper ;)
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A fall in a currency has to mean relative to another. If everything "falls" the same amount, then nothing does. In this case, the pound is falling relative to the dollar.
 
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