Milk is a pricing war for supermarkets. It's stupid when they sell milk for less than what it costs the farmer to make it sometimes.
The supermarkets have a strangle hold on milk and basically set the price.
How many people even check the price of the milk they are buying?
The dairy industry is mad and is too controlled by the big supermarkets now. A few years there was a shortage of milk in the uk due to a cold spring and the grass flush not really happening.
Arla, one of the biggest dairies in the country, wrote to all their milk farmers and said because their contract with the supermarkets meant they had to supply x amount of milk at y price, they were having to import millions at extra cost so therefore they were going to pay the uk farmers 2p less.
Only in the uk dairy industry can a shortage mean the price of the goods drop.
What was wrong with making the consumer pay 2p more since it is in short supply?