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ASUS To Raise Prices In The UK By 9%

AlamoX

AlamoX

AlamoX

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Following the depreciation of the British pound because of the Brexit vote, some companies have raised their UK prices. After Dell and HP, who reevaluated their product prices in the UK, the third top PC vendor ASUS has now also announced that it plans to raise UK prices.

The company will raise prices in the UK by 9% in October to counter the exchange rate fluctuations in Europe. Without any doubt, the price increases will impact PC sales in the UK. The fourth vendor that has yet to announce whether or not it plans to raise its PC prices in the UK is Acer.

Source : nextpowerup

there isn't much really in the article, just the bad news !
brexit rulz :D
 
And they say PC sales have been declining. Asus must have seriously high customer loyalty for them to even contemplate this.
 
Sadly aside from my N66U router which has been very good (and that is partly due to the brilliant work by Merlin) I've never had much joy with Asus let alone seen them worth paying a premium for.

The quality control of the motherboards and monitors I've had experience of from them as been dire and same for the RMA service. (EDIT: The only slight positive there is that it is a door to door service but that is about the only sign of the premium you pay for).
 
Asus really do know how to extract the urine, their reference cards are already overpriced even though they're no different to any others. Makes me wonder how this company managed to stay afloat considering they tack on premiums to everything they sell.
 
Gerard said:
Asus really do know how to extract the urine, their reference cards are already overpriced even though they're no different to any others. Makes me wonder how this company managed to stay afloat considering they tack on premiums to everything they sell.
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Because they still sell like hot cakes even with the premiums..

Just like people are happy to pay extra for NVidia GPU's and G-sync monitors...;)
 
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Gerard said:
Asus really do know how to extract the urine, their reference cards are already overpriced even though they're no different to any others. Makes me wonder how this company managed to stay afloat considering they tack on premiums to everything they sell.
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Its a shame really - their prices wouldn't be too bad if the actual nature of the product in terms of uprating/over-engineering and quality control matched the image of the branding.
 
Asus make sweet motherboards and monitors but raising the already expensive prices will hopefully backfire on them.
 
chaparral said:
Because they still sell like hot cakes even with the premiums..

Just like people ware happy to pay extra for NVidia GPU's and G-sync monitors...;)
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Agreed some people won't buy anything but Asus no matter the price. Look at all those people still waiting for the Asus Strix 1080?
 
Gregster said:
Asus make sweet motherboards and monitors but raising the already expensive prices will hopefully backfire on them.
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I've not had a single Asus board personally that hasn't developed faults/died within a year and they are the highest number of failures for motherboards I've dealt with while doing IT support type stuff either for family/friends or as employment - I've had to RMA my ROG Swift and by some luck got a new one as a replacement after waiting weeks but that one is on its way out now and every single person I know with that monitor IRL has RMA'd atleast once and one poor guy is on his 4th or 5th.

And if your brand new "premium" ROG product does develop a fault even after a few days they'll round robin you someone else's tatty RMA replacement until they either don't have one available and are forced to send a new one or you give up.
 
Rroff said:
I've not had a single Asus board personally that hasn't developed faults/died within a year and they are the highest number of failures for motherboards I've dealt with while doing IT support type stuff either for family/friends or as employment - I've had to RMA my ROG Swift and by some luck got a new one as a replacement after waiting weeks but that one is on its way out now and every single person I know with that monitor IRL has RMA'd atleast once and one poor guy is on his 4th or 5th.

And if your brand new "premium" ROG product does develop a fault even after a few days they'll round robin you someone else's tatty RMA replacement until they either don't have one available and are forced to send a new one or you give up.
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Heard a few stories about the shoddy round robin thing but I have been lucky I guess. I did have an Asus Titan fail on me though and that took 6 weeks to get a replacement. Ohhh and my Asus RIVF Mobo's sound failed and I had to get a Sound card but other than that *touch wood* I have been lucky.
 
Rroff said:
I've had to RMA my ROG Swift and by some luck got a new one as a replacement after waiting weeks but that one is on its way out now and every single person I know with that monitor IRL has RMA'd atleast once and one poor guy is on his 4th or 5th.
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Agree...

The PSU for my 27" PG278Q ROG Swift TN died so I bought a new PSU from ebay for it to save the hassle and cost of an RMA
 
LOL... you would think they're already over-pricing would absorb such a fluctuation in the exchange rates.

I generally avoid them because of overpricing and poor customer service... but at the time, the Swift was the best/only 2560x1440 144Hz monitor.

But then I do like their bios and the build quality of this new motherboard is vastly superior to anything I've come across previously... even their own lower marques. MSI were taking them over for board build quality, but still had some catching up to do in the bios arena, IMO.
 
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