Because it is asking a higher risk demographics of people who are less likely to understand the implications of data privacy but more sensitive to price to share an unreasonable amount of information in return for a short term discount.
A facebook account can contain a lot of private data and it is an unreasonable level of information for a car insurance company to have access to. I'd even argue that it goes against the data protection act ion the basis that it is an inappropriate level of information.
Bear in mind it gives the insurer access to:
- Your entire friend's list
- Where you have travelled to
- What you do in your spare time
- Your personal relationships, family relationships
How is any of this information appropriate for a commercial car insurance firm to have access to process?
I applaud Facebook for tackling this head on and denying Admiral access to the information.