Short term memories here it seems.
Asus 1080 deal last week on Strix Advance at £649 which is the lowest price that card has ever being since launch, so pre-brexit 1.50 rate pricing right there.
Gigabyte 1080 deal over weekend at £599, again pre-brexit 1.50 pricing.
Also several OcUK lines are still priced based on stock that we own at 1.30, XFX RX-480 GTR perfect example, fresh stock is around £15 more expensive.
When we can hold prices we do, but our turnover of stock when brexit happened was huge due to Pascal and RX 480 launch, so stock was turned very quick, fortunately some lines were slower selling than others that is why some brands such as XFX above and Gainward 10 series cards are still at pre-brexit prices.
Your yet to see the full effect actually of Brexit, because a lot of brands had not moved prices until October which are now starting to filter through, particular on monitors.
Prices will continue to rise not come down, the only way prices will come down now is due to:
- Resellers still have old stock paid for at rates at 1.30 or higher but they have made sound business decision to revalue stock using 1.20 (rate bank gives, not rate displayed on XE) then allowing them to do deals.
- The pound gaining strength to around 1.35 region, if it stays under that prices will continue to rise.
- Or the USD cost price being lowered by manufacturers (highly unlikely due to product demand being highest ever world wide)
Those of you who are old enough to own cars, houses, will also already be seeing increases in prices on fuel bills and weekly shops and it is just the start, by next year we will be paying even more unless the pound can gain some considerable strength and I personally cannot see it getting back towards 1.35 let alone 1.50 area where it was pre-brexit.
Companies like Apple, Samsung, LG and other big companies set pricing quarterley and that is why when Brexit happened monitor prices hardly changed and then all of a sudden around Sept/Oct time they rocketed as they had to re-value imports down from 1.50 rates to 1.20-1.25, they will now hold pricing until next quarter refresh so Fed-March time and if the rate is still around 1.25 nothing will change.
If I was to replace every VGA listing with fresh stock, some would go up in price more, not down, simply because most of our VGA stock is now all paid for and booked at rates typically around 1.30 with some strong deals at 1.50 hence the Asus and Gigabyte 1080 weekend pricing being the lowest since launch.
But unfortunately apart from odd Black Friday deals, the continuous pricing is only set to increase, for it to come down in an noticeable fashion we need the pound well over 1.30 or for NVIDIA/AMD to move the USD price which they simply will not as they are still selling every GPU they can produce. They also will not give UK advantageous pricing as that would then cause a grey market, would be great for UK exports though haha!
Get the bread and baked beans out.
