John Lewis Xmas Advert 2016/7

[Billies Bangers]

not hard, last years was about a dirty old nonce spying on a young girl in her bedroom with a telescope. The only people that liked it worked at the BBC.................

Seriously - wow, how people's minds work.

 

[Pawnless Endgame]

This is the hashtag for the topic on twitter, if you want to talk about the advert stick #BusterTheBoxer in your message and it will be added to that topic. Basically John Lewis want to get the tag trending.

Twitter is where I saw the preview clips the other night but it just said #bounce2016 I guessed it was John Lewis from the look of the house and the font used however.

Ahhh cheers! It's a bit like Facebook groups then where the URL ends with e.g. /bounce2016. I'm a bit of a luddite for Web 2.0 so had to ask

 

[Billies Bangers]

It's artificial, gushy CGI nonsense. I die a little every time someone mentions the John Lewis ad is a "British institution".

Sounds an excellent reason for having more - keep us updated.

 

[Billies Bangers]

Personally I'm loving the ad. Makes people smile which has to be a plus. Well not all people of course there are the Grinches' on here to contend with of course.

 

[wildman]

Seriously - wow, how people's minds work.

I see the age old art of humour is lost on you. Maybe you eat too much processed meat in sausages ?

 

[ChroniC]

Both of those adverts. The JL one and the student one are complete crap! I knew who JL was before this and frankly I won't be buying anything from them because of nostalgia.

You know who I would buy from. Someone who came on the telly and showed me their prices are lower than everyone else. Like the Lidl ones.

 

[Yaayuh!]

This has to be my favourite one, yet

That brought a tear to my eye, so beautiful.

 

[FortuitousFluke]

Both of those adverts. The JL one and the student one are complete crap! I knew who JL was before this and frankly I won't be buying anything from them because of nostalgia.

You know who I would buy from. Someone who came on the telly and showed me their prices are lower than everyone else. Like the Lidl ones.

These ads are astounding from a brand awareness point of view. Over the last few years John Lewis have managed to position themselves as a retailer who is synonymous with Christmas, that's not a bad position to be in. I would hazard that if you asked 100 individuals to name a retailer they associate with Christmas a good portion would mention John Lewis.

The benchmark you use for advertising effectiveness is far too narrow.

 

[wildman]

Both of those adverts. The JL one and the student one are complete crap! I knew who JL was before this and frankly I won't be buying anything from them because of nostalgia.

You know who I would buy from. Someone who came on the telly and showed me their prices are lower than everyone else. Like the Lidl ones.

Even if its not British. I thought we were #making Britain great again. You won't do that by using a cheap German supermarket to get your goods. Buy British, buy John Lewis, or are you an enemy of the people ?

 

[Mark A]

Personally I'm loving the ad. Makes people smile which has to be a plus. Well not all people of course there are the Grinches' on here to contend with of course.

Also something has to balance out the depressing storylines all the soaps wheel out every year.

 

[ChroniC]

These ads are astounding from a brand awareness point of view. Over the last few years John Lewis have managed to position themselves as a retailer who is synonymous with Christmas, that's not a bad position to be in. I would hazard that if you asked 100 individuals to name a retailer they associate with Christmas a good portion would mention John Lewis.

The benchmark you use for advertising effectiveness is far too narrow.

But that's exactly my point. You'd have to be pretty stupid to buy from a store that's expensive because you've seen their advert and are aware of them. I actively avoid JL becaue of their prices.
Same with Coco-Cola. I don't drink it because I recognise their brand, I buy it because it taste nicer than Pepsi who I also recognise. etc etc etc. Frankly I drink Lidl coke cause it taste just as good and is about 50p. Not £2

 

[Gabbatek]

this advert is what is wrong with society. Elitist poop

 

[Bunka]

this advert is what is wrong with society. Elitist poop

U WOT

How on earth can a dog jumping on a trampoline be elitist.

 

[randal]

this advert is what is wrong with society. Elitist poop

I'd say murderers, rapists, nonces, fraudsters, corrupt politicians, etc are just a shade worse than a middle-upper tier retailer's Christmas advert. Get a grip, lose the hyperbole.

 

[Billies Bangers]

I see the age old art of humour is lost on you. Maybe you eat too much processed meat in sausages ?

If that was your excuse for humour then please don't give up your day job.

 

[Billies Bangers]

this advert is what is wrong with society. Elitist poop

I think you need some salt for that rather large chip on your shoulder. If you can't afford to shop at JL well my advice would be 'suck it up'.

 

[Billies Bangers]

Both of those adverts. The JL one and the student one are complete crap! I knew who JL was before this and frankly I won't be buying anything from them because of nostalgia.
.

Well enlighten us all please.

 

[wildman]

U WOT

How on earth can a dog jumping on a trampoline be elitist.

normal blue collar workers can't afford hosues with gardens big enough to fit a trampoline. It's why they all have sofa's in their front yards, so it must be elitist and panders to the middle class and elitist entitled parts of society

 

[Feek]

Well I enjoyed it.

 

[FortuitousFluke]

But that's exactly my point. You'd have to be pretty stupid to buy from a store that's expensive because you've seen their advert and are aware of them. I actively avoid JL becaue of their prices.
Same with Coco-Cola. I don't drink it because I recognise their brand, I buy it because it taste nicer than Pepsi who I also recognise. etc etc etc. Frankly I drink Lidl coke cause it taste just as good and is about 50p. Not £2

Your assumption is that the only factor worth considering in any purchase is price. What about added extras? It's pretty well agreed that JL customer service, warranty, returns policy and price match are all excellent, this all adds significant value to a purchase. What about the general shopping experience? I'd rate JL way above for instance currys for general shopping experience, that adds value too.

Focussing on price exclusively in all instances is a mistake.