I can just see how this will play out in Apple stores around the world.
Customer walks in, all excited about the prospect of buying a brand new laptop
Customer: Hi there!
Apple Genius: Hello! How can I help you today?
Customer: I'd like to buy an Apple Book please.
Apple Genius: No problem, what size would you like?
Customer: The 13" please.
Apple Genius: Soo...the 12.75" version. Close enough! Not a problem, let me just fetch one from the back for you.
Taps iDevice thingy to order stock from back.
Apple Genius: That will be £200 please.
Customer: Wow! That's a bargain, you guys must be having a sale or something.
Apple Genius: It's great value isn't it?!
Customer: Sure is!
Pays by Apple Pay
Another Apple employee brings out out item from the stock room and lays it before the customer
Customer: Ughh...what's this?
Apple Genius: It's your Apple Book!
Customer: Are you having a laugh? I ordered an Apple Book.
Apple Genius: Yeah...that's what this is.
Customer: How am I supposed to connect to the internet and get all my work done using a bloody book?!
Apple Genius: Ohhh...you want an Apple Macbook?
Customer: That's what I said you idiot, an Apple Book.
Apple Genius: You mean
Macbook?
Customer: Whatever, give me your best bloody professional laptop so I can get back to Starbucks and check my Facebook already.
Apple Genius: No worries madam, let me just order one from the back.
Taps away on his iDevice. Woman sighs frustrated and takes a big chug of her frappe latte
Apple Genius: Okay great! That's on it's way. So the new price will be £4,000
Woman spews mouthful of her frappe latte all over the face of the Apple employee in surprise
Customer: U wot m8?!
Apple employee wipes away the cold coffee dripping from his forehead
Apple Genius: The top of the line Pro laptop is £4,000, maam.
It's very good.
It has 4 USB-C ports
And a touchscreen so you can touch extra stuff when typing
Customer: Does it still have magsafe?
Apple Genius: ....
...
... No.
Customer: **** this
****, I'm getting a Chromebook. And what company has a product that's a book, and a laptop called a Macbook! You guys are tripping! Tell Tim he needs to get his
**** together.
Struts out of the shop shaking her ass in a suggestive manner, taking another big gulp of her coffee.