Alright then how about this real-world example:
Gov: the facts are that there's a clear link between cannabis use and mental illness.
Alternative fact: While there is a relatively small risk of psychotic illness, cannabis ranks as the 11th most harmful drug, behind tobacco (9th) and alcohol (5th).
Someone got sacked for publishing that alternative fact (along with other inconvenient alternative facts).
Gov: the facts are that there's a clear link between cannabis use and mental illness.
Alternative fact: While there is a relatively small risk of psychotic illness, cannabis ranks as the 11th most harmful drug, behind tobacco (9th) and alcohol (5th).
Someone got sacked for publishing that alternative fact (along with other inconvenient alternative facts).