Can't see they are serious with this.
Popped in our local Swindon store a couple of weeks ago as wife wanted a Xbox One, despite my advice it would be cheaper/better service elsewhere. We were the only customers in the shop, staff seemed apathetic and the sales woman became quite aggressive when we declined the extra warranty and started proclaiming without that the shop accepted no liability and any issues would have to go through M$. Attempts by me to explain the SOGA fell on deaf ears.
They've never been the same since the come back and merger with Gamestation. In fact, the Swindon branch now comes across as a slightly inferior version of Gamestation - as many knick knacks and collectibles as software and the latter consists of a token selection for most formats.
I don't see them lasting much longer.