Surge Pricing

So I pick up my sandwich @ £2.00 but when I get to the till its now £2.30?
Also at the moment they have meal deals for a sandwich, snack & drink would these be stopped?

If this happened to me I'd say no it was £2 when I lifted it, i'm not paying £2.30 and walk out leaving the stuff there.
 
We need a similar system for workers, hang a price tag around your neck and as you are forced to take on more work your wages receive an instant bump.

we already have... if you want to become an 'independent contractor' and go work for uber or similar then you can be exposed to day to day fluctuations in demand (and therefore price) for your services

salaries and contractor rates in general are affected by market forces already, you're just locked in for longer generally - though nothing to stop you setting up your own consultancy and taking on short projects that you can try and price more efficiently if you like - though I'm not sure the job or contractor market market necessarily moves as quickly
 
This is fine if they want to drop prices to shift more, but they can't increase prices while the store is open as they are not legally allowed to advertise one price and then sell at a higher price.
 
This is fine if they want to drop prices to shift more, but they can't increase prices while the store is open as they are not legally allowed to advertise one price and then sell at a higher price.

I was wondering about this - same problem the OP highlighted re: the price changing by the time you get to the till

one option is hand held scanners, though these have been around for a couple of decades so far and seemingly don't seem to be preferable to the existing self service tills else we'd already have them in all stores... a substitute for these however could be to allow people to use a mobile phone app

another option is the sort of system which they have in the amazon store, you just put the stuff in your basket and thanks to the wonders of machine vision it is automatically added to your shopping list - price changes aren't then an issue as your shopping is tallied in real time too

the last option is a crude one - you don't instantly update a price per say but you allow for a lag of say 20 minutes before it changes, so before a price updates you get the label to perhaps change colour and also state that the price expires at: 12:00... not ideal if you have queues at your tills/self service machines etc.. but I guess if the potential price changes are done at set times during the day under this sort of system then it might be feasible to try

I guess the other thing, in addition to reducing waste, is that you're implementing some form of load balancing with regards to your tills etc.. those unemployed or retired people who are price sensitive are incentivised to use your store at quieter times through the day... perhaps after 9am but before lunch or after lunch but before 5pm - so your busy times perhaps become a bit less busy and your quiet times become a bit busier - I don't know whether this would be preferable from a staff point of view but presumably the current system where a bell rings and people have to interrupt their breaks or drop whatever they're doing in the back isn't necessarily good

Reminds me of the old idea that went round some years ago that people who did on-line shopping from an Apple mac/ipad were shown higher prices than those who ordered from a PC

Might even be true! :eek:

http://www.ibtimes.co.uk/look-out-y...-shop-online-using-mac-android-device-1474431

on a related note.. one of those companies mentioned that attracted discounts for users at other sites actually did something else along these lines re: Mac users:

https://www.wsj.com/articles/SB10001424052702304458604577488822667325882

Mac users tend to be richer so they showed them more expensive hotels
 
ESL were originally designed with the Baltic region in mind where fines for mis-pricing is/were huge. All interesting but the prohibiting factor is, as always cost.

Yep I looked after pricing for part of a large supermarket retailer for a while and we looked into ESL's but never made it past a trial as the things were so expensive. Although savings to be had with how much time is taken in each store changing SEL's (and the fact you can only realistically change x amount per day)

Interesting concept though as it's one area the internet retailers have an advantage on over bricks and mortar stores is that it can change pricing easily multiple times per day wheras physical stores have to attribute labour costs to it etc
 
Airlines have been doing this for years. They monitor what you look at, and next time you come to purchase a flight, the tickets are suddenly more expensive. Always use incognito when dealing with airlines.
 
Does anyone, consumer, think that it's acceptable and thinks buying there lunch for 30p more, because surge pricing, is acceptable, deserved, earned?
 
Does anyone, consumer, think that it's acceptable and thinks buying there lunch for 30p more, because surge pricing, is acceptable, deserved, earned?

is it not a question of perspective? what is the price of lunch? - is lunch really increasing or are you getting a discount when you buy 'lunch' at 3pm after 'lunch time' has finished?

you can frame it either way tbh..
 
Surge pricing is sued in a lot of places already, such as Uber - when Demand is high Uber costs much more, more than regular Taxis. Airline tickets have always used surge pricing, as the plane fills up and supply decreases price increase. On toll roads around here the costs changes dynamically with the load, when things are really busy it is very expensive to get on a toll road, when it is quiet it is almost free. Lots of bars and clubs increase pricing later in ot the evening when they get busier, and of course their is happy hour earlier to try to get customers sooner.

I can see Surge pricing working in a Supermarket, but t will need Amazon's system to charge as the item is picked out of the shelf. The upside of this is potentially more competitive pries when demand is lower.
 
when Demand is high Uber costs much more, more than regular Taxis.

not in London they don't with some surges of say 1.5 etc.. even a surge of up to 2 isn't going to be too different to black cab prices, the surges tend to be short lived as the supply can change rather quickly too as more drivers are attracted to the area or come online to meet demand
 
is it not a question of perspective? what is the price of lunch? - is lunch really increasing or are you getting a discount when you buy 'lunch' at 3pm after 'lunch time' has finished?
you can frame it either way tbh..

Hmm no I don't think so. There's no discount. Purely from the perspective of the consumer. There's normal price and there's peak rate rip off price.
It's like the never ending closing down shop or the DFS sale....
 
not in London they don't with some surges of say 1.5 etc.. even a surge of up to 2 isn't going to be too different to black cab prices, the surges tend to be short lived as the supply can change rather quickly too as more drivers are attracted to the area or come online to meet demand

probably varies in location but certainly in the US you can pay a lot more for an Uber than a taxi. This is in part because many Uber drivers are taxi drivers and will run as an Uber driver when demand is low but when things are busy will switch to being a taxi driver and get paid more. uber are trying to prevent that by paying such drivers the same or more as Uber driers when demand is high. When I was last in Vegas for CES Uber rides were much more expensive than a taxi, but it was damn hard to get either.
 
Hmm no I don't think so. There's no discount. Purely from the perspective of the consumer. There's normal price and there's peak rate rip off price.
It's like the never ending closing down shop or the DFS sale....


What is a $2.0 sandwich gets changed to it cost $2:30 at peak lunch hours, $2.0 at normal times, but $1.90 at shoulder times (early morning late evening), and only $1.60 over night in a 24hr store. Then there is quite obviously a discount when demand is low, and an increase when demand is high, with regular prices with regular demand.
 
Hmm no I don't think so. There's no discount. Purely from the perspective of the consumer. There's normal price and there's peak rate rip off price.
It's like the never ending closing down shop or the DFS sale....

Given your example of lunch, a regular occurrence on weekdays, I'd have thought that it would generally be perceived the other way around - the 'regular' price for your meal deal/lunch would surely be perceived by most to be the price you're charged at lunch time no? I mean that would be the logical way to frame it for the store too... you then discount afterwards to clear the left over stock - especially when you've got stuff that must be used by today. A big part of this is that it reduces waste and as mentioned in one of the articles perishable goods is one area they're keen to use it for.
 
probably varies in location but certainly in the US you can pay a lot more for an Uber than a taxi. This is in part because many Uber drivers are taxi drivers and will run as an Uber driver when demand is low but when things are busy will switch to being a taxi driver and get paid more. uber are trying to prevent that by paying such drivers the same or more as Uber driers when demand is high. When I was last in Vegas for CES Uber rides were much more expensive than a taxi, but it was damn hard to get either.

CES seems to be a special situation though when demand is through the roof, in general it seems to be much cheaper than a taxi, aside form in NYC:

http://www.businessinsider.com/uber-vs-taxi-pricing-by-city-2014-10?IR=T

(of course the data there could well be out of date, but it would seem to make sense that the more efficient/optimised service that can adjust pricing (and indeed influence supply) to cater to demand would be cheaper overall)
 
CES seems to be a special situation though when demand is through the roof, in general it seems to be much cheaper than a taxi, aside form in NYC:

http://www.businessinsider.com/uber-vs-taxi-pricing-by-city-2014-10?IR=T

(of course the data there could well be out of date, but it would seem to make sense that the more efficient/optimised service that can adjust pricing (and indeed influence supply) to cater to demand would be cheaper overall)



Ehh, you seem to be back up my statement:
But watch the surge levels, because 2x is more expensive than a cab in almost any city.

Of course at normal rates Uber is cheaper than a taxi, that isn't the pint of contention. the issue is with Uber you can be at 1.7X or 2.0X the base rate, quite often at times when you most want a taxi quite obviously, so when it is a busy period there is a fair chance you will pay more for an Uber than a taxi.
 
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